Intellectual property rights are the rights given to persons over the creations of their minds such as such as inventions, literary and artistic works, designs and symbols, names and images used in commerce. Trademarks gives the creator, an exclusive right over the use of their creation for a particular time. IP is protected in law by patents, copyright and trademarks, which enable people to earn goodwill and financial benefit from what they invented or created.
A Trademark gives recognition to business, product or services. A Trademark generally refers to a “brand” or “logo”. Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions. If properly used and promoted, a Trademark may become the most valuable asset of a business.
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