Thursday, December 11, 2008
From the end of the 1940s to the beginning of the 1950s, color television was starting to be introduced to the general public. In 1953, the fist live color commercial and TV program were broadcast on NBC. This is an extremely impacting event in the history of advertising and television, in general. With color television, advertisements are able to convey different ideas through this added element. They can portray different feelings with the colors during regular television programs. Also, during commercials, the product being sold can be made to look more appealing if they are shown in color. This new advancement makes television more popular and children watched on an average of six hours of it each day. This is the same amount of time they spent in school. Also, since it was more widely utilized, information was able to be spread more quickly and easily. This time was one of major technological growth and the innovation of color TV was only one of them.