We’re excited CNBC International did this awesome video about the Circular Economy. “Circular Economy” seems to us to be a new name for something we knew as “cradle to cradle manufacturing”, which is an industrial process where manufacturers own their manufacturing output, rather than “selling” ownership to consumers. In this way, they are able to steward their products back to their facilities, where they can dismantle them and reuse the parts.
What’s really wonderful about this new segment is that there is an international news organization covering the circular economy. As circular economy theory, and practical application, and things like Universal Basic Income become more popularly known and understood, something like Copiosis becomes far more doable, and far less seen as a “Utopian” idea.
The Net Benefit concept within Copiosis naturally creates circular economies. That’s because the best way to maximize one’s NBR as a producer is to produce goods exactly as the circular economy dictates: with manufactures retaining ownership of their products rather than giving ownership to consumers. Consumers don’t care enough about waste. That’s why it’s hard to get consumers to do anything about it beyond “recycling”, which looks different depending on who is doing the recycling.
But if you reward producers for stewarding their products through their use-life-cycle, then you get a different kind of systemic behavior. You get a system of producers-consumers working together to return products where they came from after they’re beyond their useful life.
Circular economies reward producers with monetary profit. Monetary profit is a problem as we’ve discussed many times. So is money. So circular economies are only as good as the money used in them. Which means, they’re not good at all for the things caused by money.
That’s why we created Copiosis and NBR. Because its total system solution replaces money with something better. It also creates compelling incentives to inspire producers. Producers who come up with creative, effective ways that benefit the planet and consumers, get rich. And NBR rich is a far better kind of wealth than monetary rich.
Take a look at the video and let us know what you think about circular economies and how similar they are to how producers would function in Copiosis.