P1 (1.1): describe how marketing techniques are used to market products in two organizations
How Burger King use marketing techniques
Product development is the process of introducing the new product in the existing marketing or new marketplaces. In addition, the development of existing products can also be considered as product development (Kotler et al., 2014). Burger King has developed several products and services to attract its customers.
Market development is the process of introducing a new market in new locations/regions. Developing the existing market with different services and products are also considered as market development (Kotler et al., 2015). Burger King takes a number of initiatives to develop its markets. It offers a number of promotional activities. A number of publicizing offers are provided by Burger King.
Market penetration refers to offering the business products and/or services in the existing markets applying different marketing and promotional strategies (Kotler et al., 2015). Excellent value for money for the customers is also offered by Burger King who would like to visit its stores.
Diversification refers to the development of new products in new markets (Kotler et al., 2015). Burger King has successfully applied this strategy to expand its business in both domestic and international markets. In addition, it brings new something in its products to develop its operations in the new markets.
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Burger King applies an effective strategy to survive in a competitive market. For the existing customers who are regular customers, Burger King provides fantastic promotional offers for them
Positioning refers to the target positions of the company where it should reach within a certain time (Kotler et al., 2015). Burger King has developed its position mapped by its products and services to beat the competitors and to reach its target point.
Branding strategies are the techniques of the business to attract the consumers and to increase the brand preference among the target customers (Kotler et al., 2014). Burger King has been able to gain improved brand preferences among its target customers through its products and services.
How Aspiranza Primary School does marketing
A number of marketing initiatives have taken by Aspiranza Primary School to market their school to year 7 learners, which describe as follows:
Brand extension refers to developing a business brand by introducing new products and/or services (Kotler et al., 2014). Esperanza Primary School offers daycare and special care to extend its brands. In addition, Esperanza Primary School has developed a lot in providing excellent educational services to the learners.
Positioning refers to the target positions of the company where it should reach within a certain time (Kotler et al., 2015). Esperanza Primary School has developed its position mapped by its school to 4-7 years children to beat the competitors and to reach its target point.
Product development is the process of introducing the new product in the existing marketing or new marketplaces. In addition, the development of existing products can also be considered as product development (Kotler et al., 2014). Esperanza Primary School also develops its existing service to get more students. Esperanza Primary School offers daycare service for young students that is an example of the school’s product development.
Market development is the process of introducing a new market in new locations/regions. Developing the existing market with different services and products are also considered as market development (Kotler et al., 2015). Esperanza Primary School conducts different promotional and advertisement activities in neighborhood areas to get more students.
Customer relationship management (CRM) is the key issue in the current marketplaces to gain sustainable competitive advantages (Kotler et al., 2014). Burger King has taken a number of initiatives taken by Burger King to improve the relationship with its customers. Esperanza Primary School is devoted to arranging excellent teaching benefits by a) providing efficient lesson and fully engaging the student in all the classes; b) showing great resilience and persevering with the challenges faced; c) search for feedback actively on how to improve teaching quality; d) managing the time properly with great disciplines; e) higher skilled and expert teacher; and creating excellent education environs.
Rewarding: Students are given different types of rewards by achieving any community of them combining attendance, behavior, active citizenship sporting, artistic and academic. Students may win a gift voucher to spend as he/she desires or half-trimly rewards by earning lots of Vivo points. Esperanza Primary School gives reward for a positive outlook along with progress, at the end of the year. The successful and complementary education programs will be part of all of the study and learning programs’ behavior that inspire them to admire each other.
M1 (1.1.1): compare marketing techniques used in marketing products in two organizations
Although both Burger King and Aspiranza Primary School’s aims are to gain improved revenue and profit with sustainable competitive advantages, their techniques for achieving these goals and objectives are quite different. Burger King focuses on different promotional activities providing discounts of various kinds based on seasons, occasions and events. In addition, Burger King provides different products and services for different customers segments including children, family, adults, older, visitors and tourists. On the other hand, Aspiranza Primary School tries its best to attract its consumers (learners) providing different facilities and benefits. Esperanza Primary School also offers different rewards and arrange events to motivate the learners.
D1 (1.1.2): evaluate the effectiveness of the use of techniques in marketing products in one organization
A study on Burger King’s marketing techniques shows that its marketing strategies are effective. As a result, it gained organizational goals and objectives last year. The effective marketing campaign increased its customer visiting significantly. In addition, the sales revenue and operating profit increased. So, it is suggested for Burger King to continue the present strategies taken. However, it should give more concentration on the introduction of new services to meet the customer changing needs and expectations.
P2 (1.2): describe the limitations and constraints of marketing
According to Prezi, 2015, Sellers face several restrictions and constraints in their products and services when they will market them. Firstly, they have to set their marketing activities (combining setting price, making available, promoting, etc.) and performing beneficial marketing campaign costing useful and swallowing of time. Secondly, managing systems are difficult for OFT (office of fair trading) activities because of the Fair Trade Act 1973 that efforts both struggle rules and consumer saving. Thirdly, consumers, for example, Consumer Protection Act, 2008, Sales of Goods Act 1979, Data Protection Act, 1998 and 2000 on unfair trading regulations, etc give a long time in business marketing activities’ management. Finally, restrictions are created for consumerism and pressure groups for marketers to organize their marketing activities successfully……………….