사회적 맥락에 따른 인간 행태 연구에 아이트래킹이 사용되고 있습니다.
Revealing a subject's pattern of attention in social situations helps researchers understand the impact of visual impact on thoughts and behavior.
Eye tracking is an important tool in studying:
Researchers from University of Chicago used eye tracking to evaluate social attention in two different cultural populations, urban North American participants, and rural Yucatec Mayan participants. To the researchers' knowledge, it is the first attempt to use eye tracking methods to quantify cultural variation in social attention. 자세히 보기