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- The Rhetorical Triangle
- Keys to Effective Communication Discussion: How Persuasion Works
- Persuasion as Identification
- Substance and Style
- Networks - Purposes, Activities, Documents
- The Writing Process in Your Office Research for Persuasive Writing
- Researching the Audience
- Developing Persuasive Strategies Writing Clear Prose
- Sentences and Paragraphs
- Sentence Style
- Active and Passive Voice
- Choose the Best Word and Eliminate the Redundancies
- Exercise Condensing Information and Editing for Conciseness
- Strategies for Reducing Large Amounts of Information
- Prioritizing the Most Salient Points
- Identifying and Articulating Results Writing Reports
- Organizing Elements
- "Layering" Information in a Report
- Exercise Clarity with Topic Sentences
- Exercise Techniques for Explaining Technical Concepts to Non-Technical Audiences
- Introducing New Concepts to Non-Expert Audiences
- Writing About Statistics
- Exercise Storytelling
- How to engage your audience
- Communicating results and their relevance
Other Modules Available
Course Sponsors can also select from the following modules. Each module can range from 30 to 90 minutes, depending upon the amount of faculty discussion and hands-on exercises.
Writing Clear Prose
- Techniques for producing clear, understandable prose in plain language
- Strategies for reducing large amounts of information
Editing for Conciseness
- Editing your work to get rid of deadwood that dulls the message
Softening and Sharpening Prose
- How to turn the volume up or down on your prose, making its meaning softer or making it "pop"
Writing about Statistics
- Report numerical data so readers can easily process the numbers and get the point
Using Visual Design to Reinforce Content
- Simple, easy-to-implement guidelines for creating a format that helps readers process your message
Writing for the Ear
- Tips for writing that will be heard, not read
Understanding Persuasion in Writing
- How persuasion works with content, style, and design; and strategies for maximizing credibility and building relationships with readers
Types of writing
- Short reports and memos
- One pagers
- White papers
- News digests
- Oral testimony
- Action alerts
- Social media, blogs, Twitter
The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.
Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us.
We can also provide meeting space,
online venue, audio visual
equipment, food and beverage, registration, and
travel arrangements, though this affects program
FEIN: 54-1917701 DUNS:
Custom Training, On-Site and Online
All custom training from TheCapitol.Net is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
"Great refresher ... with concise tips for improvement."
-- Unit Chief, FBI
"I am glad that I took this class. This will be a benefit
to me for years to come."
-- Legislative Analyst, Williams & Jensen
"Great tips for correcting passive writing."
-- Budget Analyst, Dept. of Treasury
"Covered all materials and explained all the topics
-- Supervisory Paralegal Specialist, FBI
An experienced writing instructor teaches this course.
To help you publicize and market a custom program to
your organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.
Our Clients Congressional Offices Federal Agencies Military NGOs and Nonprofits Diplomatic Corps Fortune 500 Law Firms Lobbying Firms Labor Unions Associations