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SubscribeAdParaphrase: Paraphrase Dataset for Analyzing Linguistic Features toward Generating Attractive Ad Texts
Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.
The Personality Illusion: Revealing Dissociation Between Self-Reports & Behavior in LLMs
Personality traits have long been studied as predictors of human behavior. Recent advances in Large Language Models (LLMs) suggest similar patterns may emerge in artificial systems, with advanced LLMs displaying consistent behavioral tendencies resembling human traits like agreeableness and self-regulation. Understanding these patterns is crucial, yet prior work primarily relied on simplified self-reports and heuristic prompting, with little behavioral validation. In this study, we systematically characterize LLM personality across three dimensions: (1) the dynamic emergence and evolution of trait profiles throughout training stages; (2) the predictive validity of self-reported traits in behavioral tasks; and (3) the impact of targeted interventions, such as persona injection, on both self-reports and behavior. Our findings reveal that instructional alignment (e.g., RLHF, instruction tuning) significantly stabilizes trait expression and strengthens trait correlations in ways that mirror human data. However, these self-reported traits do not reliably predict behavior, and observed associations often diverge from human patterns. While persona injection successfully steers self-reports in the intended direction, it exerts little or inconsistent effect on actual behavior. By distinguishing surface-level trait expression from behavioral consistency, our findings challenge assumptions about LLM personality and underscore the need for deeper evaluation in alignment and interpretability.
`My Dataset of Love': A Preliminary Mixed-Method Exploration of Human-AI Romantic Relationships
Human-AI romantic relationships have gained wide popularity among social media users in China. The technological impact on romantic relationships and its potential applications have long drawn research attention to topics such as relationship preservation and negativity mitigation. Media and communication studies also explore the practices in romantic para-social relationships. Nonetheless, this emerging human-AI romantic relationship, whether the relations fall into the category of para-social relationship together with its navigation pattern, remains unexplored, particularly in the context of relational stages and emotional attachment. This research thus seeks to fill this gap by presenting a mixed-method approach on 1,766 posts and 60,925 comments from Xiaohongshu, as well as the semi-structured interviews with 23 participants, of whom one of them developed her relationship with self-created AI for three years. The findings revealed that the users' willingness to self-disclose to AI companions led to increased positivity without social stigma. The results also unveiled the reciprocal nature of these interactions, the dominance of 'self', and raised concerns about language misuse, bias, and data security in AI communication.
Room to Grow: Understanding Personal Characteristics Behind Self Improvement Using Social Media
Many people aim for change, but not everyone succeeds. While there are a number of social psychology theories that propose motivation-related characteristics of those who persist with change, few computational studies have explored the motivational stage of personal change. In this paper, we investigate a new dataset consisting of the writings of people who manifest intention to change, some of whom persist while others do not. Using a variety of linguistic analysis techniques, we first examine the writing patterns that distinguish the two groups of people. Persistent people tend to reference more topics related to long-term self-improvement and use a more complicated writing style. Drawing on these consistent differences, we build a classifier that can reliably identify the people more likely to persist, based on their language. Our experiments provide new insights into the motivation-related behavior of people who persist with their intention to change.
PrefPalette: Personalized Preference Modeling with Latent Attributes
Personalizing AI systems requires understanding not just what users prefer, but the reasons that underlie those preferences - yet current preference models typically treat human judgment as a black box. We introduce PrefPalette, a framework that decomposes preferences into attribute dimensions and tailors its preference prediction to distinct social community values in a human-interpretable manner. PrefPalette operationalizes a cognitive science principle known as multi-attribute decision making in two ways: (1) a scalable counterfactual attribute synthesis step that involves generating synthetic training data to isolate for individual attribute effects (e.g., formality, humor, cultural values), and (2) attention-based preference modeling that learns how different social communities dynamically weight these attributes. This approach moves beyond aggregate preference modeling to capture the diverse evaluation frameworks that drive human judgment. When evaluated on 45 social communities from the online platform Reddit, PrefPalette outperforms GPT-4o by 46.6% in average prediction accuracy. Beyond raw predictive improvements, PrefPalette also shed light on intuitive, community-specific profiles: scholarly communities prioritize verbosity and stimulation, conflict-oriented communities value sarcasm and directness, and support-based communities emphasize empathy. By modeling the attribute-mediated structure of human judgment, PrefPalette delivers both superior preference modeling and transparent, interpretable insights, and serves as a first step toward more trustworthy, value-aware personalized applications.
Systematic Biases in LLM Simulations of Debates
Recent advancements in natural language processing, especially the emergence of Large Language Models (LLMs), have opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. However, LLMs are complex statistical learners without straightforward deductive rules, making them prone to unexpected behaviors. In this study, we highlight the limitations of LLMs in simulating human interactions, particularly focusing on LLMs' ability to simulate political debates. Our findings indicate a tendency for LLM agents to conform to the model's inherent social biases despite being directed to debate from certain political perspectives. This tendency results in behavioral patterns that seem to deviate from well-established social dynamics among humans. We reinforce these observations using an automatic self-fine-tuning method, which enables us to manipulate the biases within the LLM and demonstrate that agents subsequently align with the altered biases. These results underscore the need for further research to develop methods that help agents overcome these biases, a critical step toward creating more realistic simulations.
A Matter of Interest: Understanding Interestingness of Math Problems in Humans and Language Models
The evolution of mathematics has been guided in part by interestingness. From researchers choosing which problems to tackle next, to students deciding which ones to engage with, people's choices are often guided by judgments about how interesting or challenging problems are likely to be. As AI systems, such as LLMs, increasingly participate in mathematics with people -- whether for advanced research or education -- it becomes important to understand how well their judgments align with human ones. Our work examines this alignment through two empirical studies of human and LLM assessment of mathematical interestingness and difficulty, spanning a range of mathematical experience. We study two groups: participants from a crowdsourcing platform and International Math Olympiad competitors. We show that while many LLMs appear to broadly agree with human notions of interestingness, they mostly do not capture the distribution observed in human judgments. Moreover, most LLMs only somewhat align with why humans find certain math problems interesting, showing weak correlation with human-selected interestingness rationales. Together, our findings highlight both the promises and limitations of current LLMs in capturing human interestingness judgments for mathematical AI thought partnerships.
Seeing Faces in Things: A Model and Dataset for Pareidolia
The human visual system is well-tuned to detect faces of all shapes and sizes. While this brings obvious survival advantages, such as a better chance of spotting unknown predators in the bush, it also leads to spurious face detections. ``Face pareidolia'' describes the perception of face-like structure among otherwise random stimuli: seeing faces in coffee stains or clouds in the sky. In this paper, we study face pareidolia from a computer vision perspective. We present an image dataset of ``Faces in Things'', consisting of five thousand web images with human-annotated pareidolic faces. Using this dataset, we examine the extent to which a state-of-the-art human face detector exhibits pareidolia, and find a significant behavioral gap between humans and machines. We find that the evolutionary need for humans to detect animal faces, as well as human faces, may explain some of this gap. Finally, we propose a simple statistical model of pareidolia in images. Through studies on human subjects and our pareidolic face detectors we confirm a key prediction of our model regarding what image conditions are most likely to induce pareidolia. Dataset and Website: https://aka.ms/faces-in-things
Assessment and manipulation of latent constructs in pre-trained language models using psychometric scales
Human-like personality traits have recently been discovered in large language models, raising the hypothesis that their (known and as yet undiscovered) biases conform with human latent psychological constructs. While large conversational models may be tricked into answering psychometric questionnaires, the latent psychological constructs of thousands of simpler transformers, trained for other tasks, cannot be assessed because appropriate psychometric methods are currently lacking. Here, we show how standard psychological questionnaires can be reformulated into natural language inference prompts, and we provide a code library to support the psychometric assessment of arbitrary models. We demonstrate, using a sample of 88 publicly available models, the existence of human-like mental health-related constructs (including anxiety, depression, and Sense of Coherence) which conform with standard theories in human psychology and show similar correlations and mitigation strategies. The ability to interpret and rectify the performance of language models by using psychological tools can boost the development of more explainable, controllable, and trustworthy models.
Learning a Canonical Basis of Human Preferences from Binary Ratings
Recent advances in generative AI have been driven by alignment techniques such as reinforcement learning from human feedback (RLHF). RLHF and related techniques typically involve constructing a dataset of binary or ranked choice human preferences and subsequently fine-tuning models to align with these preferences. This paper shifts the focus to understanding the preferences encoded in such datasets and identifying common human preferences. We find that a small subset of 21 preference categories (selected from a set of nearly 5,000 distinct preferences) captures >89% of preference variation across individuals. This small set of preferences is analogous to a canonical basis of human preferences, similar to established findings that characterize human variation in psychology or facial recognition studies. Through both synthetic and empirical evaluations, we confirm that our low-rank, canonical set of human preferences generalizes across the entire dataset and within specific topics. We further demonstrate our preference basis' utility in model evaluation, where our preference categories offer deeper insights into model alignment, and in model training, where we show that fine-tuning on preference-defined subsets successfully aligns the model accordingly.
Neural embedding of beliefs reveals the role of relative dissonance in human decision-making
Beliefs serve as the foundation for human cognition and decision-making. They guide individuals in deriving meaning from their lives, shaping their behaviors, and forming social connections. Therefore, a model that encapsulates beliefs and their interrelationships is crucial for quantitatively studying the influence of beliefs on our actions. Despite its importance, research on the interplay between human beliefs has often been limited to a small set of beliefs pertaining to specific issues, with a heavy reliance on surveys or experiments. Here, we propose a method for extracting nuanced relations between thousands of beliefs by leveraging large-scale user participation data from an online debate platform and mapping these beliefs to an embedding space using a fine-tuned large language model (LLM). This belief embedding space effectively encapsulates the interconnectedness of diverse beliefs as well as polarization across various social issues. We discover that the positions within this belief space predict new beliefs of individuals. Furthermore, we find that the relative distance between one's existing beliefs and new beliefs can serve as a quantitative estimate of cognitive dissonance, allowing us to predict new beliefs. Our study highlights how modern LLMs, when combined with collective online records of human beliefs, can offer insights into the fundamental principles that govern human belief formation and decision-making processes.
Aligning Language Models Using Follow-up Likelihood as Reward Signal
In natural human-to-human conversations, participants often receive feedback signals from one another based on their follow-up reactions. These reactions can include verbal responses, facial expressions, changes in emotional state, and other non-verbal cues. Similarly, in human-machine interactions, the machine can leverage the user's follow-up utterances as feedback signals to assess whether it has appropriately addressed the user's request. Therefore, we propose using the likelihood of follow-up utterances as rewards to differentiate preferred responses from less favored ones, without relying on human or commercial LLM-based preference annotations. Our proposed reward mechanism, ``Follow-up Likelihood as Reward" (FLR), matches the performance of strong reward models trained on large-scale human or GPT-4 annotated data on 8 pairwise-preference and 4 rating-based benchmarks. Building upon the FLR mechanism, we propose to automatically mine preference data from the online generations of a base policy model. The preference data are subsequently used to boost the helpfulness of the base model through direct alignment from preference (DAP) methods, such as direct preference optimization (DPO). Lastly, we demonstrate that fine-tuning the language model that provides follow-up likelihood with natural language feedback significantly enhances FLR's performance on reward modeling benchmarks and effectiveness in aligning the base policy model's helpfulness.
BIG5-CHAT: Shaping LLM Personalities Through Training on Human-Grounded Data
In this work, we tackle the challenge of embedding realistic human personality traits into LLMs. Previous approaches have primarily focused on prompt-based methods that describe the behavior associated with the desired personality traits, suffering from realism and validity issues. To address these limitations, we introduce BIG5-CHAT, a large-scale dataset containing 100,000 dialogues designed to ground models in how humans express their personality in text. Leveraging this dataset, we explore Supervised Fine-Tuning and Direct Preference Optimization as training-based methods to align LLMs more naturally with human personality patterns. Our methods outperform prompting on personality assessments such as BFI and IPIP-NEO, with trait correlations more closely matching human data. Furthermore, our experiments reveal that models trained to exhibit higher conscientiousness, higher agreeableness, lower extraversion, and lower neuroticism display better performance on reasoning tasks, aligning with psychological findings on how these traits impact human cognitive performance. To our knowledge, this work is the first comprehensive study to demonstrate how training-based methods can shape LLM personalities through learning from real human behaviors.
Humanline: Online Alignment as Perceptual Loss
Online alignment (e.g., GRPO) is generally more performant than offline alignment (e.g., DPO) -- but why? Drawing on prospect theory from behavioral economics, we propose a human-centric explanation. We prove that online on-policy sampling better approximates the human-perceived distribution of what the model can produce, and PPO/GRPO-style clipping -- originally introduced to just stabilize training -- recovers a perceptual bias in how humans perceive probability. In this sense, PPO/GRPO act as perceptual losses already. Our theory further suggests that the online/offline dichotomy is itself incidental to maximizing human utility, since we can achieve the same effect by selectively training on any data in a manner that mimics human perception, rather than restricting ourselves to online on-policy data. Doing so would allow us to post-train more quickly, cheaply, and flexibly without sacrificing performance. To this end, we propose a design pattern that explicitly incorporates perceptual distortions of probability into objectives like DPO/KTO/GRPO, creating humanline variants of them. Surprisingly, we find that these humanline variants, even when trained with offline off-policy data, can match the performance of their online counterparts on both verifiable and unverifiable tasks.
Global urban visual perception varies across demographics and personalities
Understanding people's preferences is crucial for urban planning, yet current approaches often combine responses from multi-cultural populations, obscuring demographic differences and risking amplifying biases. We conducted a large-scale urban visual perception survey of streetscapes worldwide using street view imagery, examining how demographics -- including gender, age, income, education, race and ethnicity, and, for the first time, personality traits -- shape perceptions among 1,000 participants with balanced demographics from five countries and 45 nationalities. This dataset, Street Perception Evaluation Considering Socioeconomics (SPECS), reveals demographic- and personality-based differences across six traditional indicators (safe, lively, wealthy, beautiful, boring, depressing) and four new ones (live nearby, walk, cycle, green). Location-based sentiments further shape these preferences. Machine learning models trained on existing global datasets tend to overestimate positive indicators and underestimate negative ones compared to human responses, underscoring the need for local context. Our study aspires to rectify the myopic treatment of street perception, which rarely considers demographics or personality traits.
SAC: A Framework for Measuring and Inducing Personality Traits in LLMs with Dynamic Intensity Control
Large language models (LLMs) have gained significant traction across a wide range of fields in recent years. There is also a growing expectation for them to display human-like personalities during interactions. To meet this expectation, numerous studies have proposed methods for modelling LLM personalities through psychometric evaluations. However, most existing models face two major limitations: they rely on the Big Five (OCEAN) framework, which only provides coarse personality dimensions, and they lack mechanisms for controlling trait intensity. In this paper, we address this gap by extending the Machine Personality Inventory (MPI), which originally used the Big Five model, to incorporate the 16 Personality Factor (16PF) model, allowing expressive control over sixteen distinct traits. We also developed a structured framework known as Specific Attribute Control (SAC) for evaluating and dynamically inducing trait intensity in LLMs. Our method introduces adjective-based semantic anchoring to guide trait intensity expression and leverages behavioural questions across five intensity factors: Frequency, Depth, Threshold, Effort, and Willingness. Through experimentation, we find that modelling intensity as a continuous spectrum yields substantially more consistent and controllable personality expression compared to binary trait toggling. Moreover, we observe that changes in target trait intensity systematically influence closely related traits in psychologically coherent directions, suggesting that LLMs internalize multi-dimensional personality structures rather than treating traits in isolation. Our work opens new pathways for controlled and nuanced human-machine interactions in domains such as healthcare, education, and interviewing processes, bringing us one step closer to truly human-like social machines.
Investigating Subtler Biases in LLMs: Ageism, Beauty, Institutional, and Nationality Bias in Generative Models
LLMs are increasingly powerful and widely used to assist users in a variety of tasks. This use risks the introduction of LLM biases to consequential decisions such as job hiring, human performance evaluation, and criminal sentencing. Bias in NLP systems along the lines of gender and ethnicity has been widely studied, especially for specific stereotypes (e.g., Asians are good at math). In this paper, we investigate bias along less-studied but still consequential, dimensions, such as age and beauty, measuring subtler correlated decisions that LLMs make between social groups and unrelated positive and negative attributes. We ask whether LLMs hold wide-reaching biases of positive or negative sentiment for specific social groups similar to the ``what is beautiful is good'' bias found in people in experimental psychology. We introduce a template-generated dataset of sentence completion tasks that asks the model to select the most appropriate attribute to complete an evaluative statement about a person described as a member of a specific social group. We also reverse the completion task to select the social group based on an attribute. We report the correlations that we find for 4 cutting-edge LLMs. This dataset can be used as a benchmark to evaluate progress in more generalized biases and the templating technique can be used to expand the benchmark with minimal additional human annotation.
Towards Understanding Sycophancy in Language Models
Reinforcement learning from human feedback (RLHF) is a popular technique for training high-quality AI assistants. However, RLHF may also encourage model responses that match user beliefs over truthful responses, a behavior known as sycophancy. We investigate the prevalence of sycophancy in RLHF-trained models and whether human preference judgements are responsible. We first demonstrate that five state-of-the-art AI assistants consistently exhibit sycophantic behavior across four varied free-form text-generation tasks. To understand if human preferences drive this broadly observed behavior of RLHF models, we analyze existing human preference data. We find that when a response matches a user's views, it is more likely to be preferred. Moreover, both humans and preference models (PMs) prefer convincingly-written sycophantic responses over correct ones a negligible fraction of the time. Optimizing model outputs against PMs also sometimes sacrifices truthfulness in favor of sycophancy. Overall, our results indicate that sycophancy is a general behavior of RLHF models, likely driven in part by human preference judgements favoring sycophantic responses.
Mutual Theory of Mind for Human-AI Communication
New developments are enabling AI systems to perceive, recognize, and respond with social cues based on inferences made from humans' explicit or implicit behavioral and verbal cues. These AI systems, equipped with an equivalent of human's Theory of Mind (ToM) capability, are currently serving as matchmakers on dating platforms, assisting student learning as teaching assistants, and enhancing productivity as work partners. They mark a new era in human-AI interaction (HAI) that diverges from traditional human-computer interaction (HCI), where computers are commonly seen as tools instead of social actors. Designing and understanding the human perceptions and experiences in this emerging HAI era becomes an urgent and critical issue for AI systems to fulfill human needs and mitigate risks across social contexts. In this paper, we posit the Mutual Theory of Mind (MToM) framework, inspired by our capability of ToM in human-human communications, to guide this new generation of HAI research by highlighting the iterative and mutual shaping nature of human-AI communication. We discuss the motivation of the MToM framework and its three key components that iteratively shape the human-AI communication in three stages. We then describe two empirical studies inspired by the MToM framework to demonstrate the power of MToM in guiding the design and understanding of human-AI communication. Finally, we discuss future research opportunities in human-AI interaction through the lens of MToM.
Predicting Users' Value Changes by the Friends' Influence from Social Media Usage
Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.
Is Cognition and Action Consistent or Not: Investigating Large Language Model's Personality
In this study, we investigate the reliability of Large Language Models (LLMs) in professing human-like personality traits through responses to personality questionnaires. Our goal is to evaluate the consistency between LLMs' professed personality inclinations and their actual "behavior", examining the extent to which these models can emulate human-like personality patterns. Through a comprehensive analysis of LLM outputs against established human benchmarks, we seek to understand the cognition-action divergence in LLMs and propose hypotheses for the observed results based on psychological theories and metrics.
Image Representations Learned With Unsupervised Pre-Training Contain Human-like Biases
Recent advances in machine learning leverage massive datasets of unlabeled images from the web to learn general-purpose image representations for tasks from image classification to face recognition. But do unsupervised computer vision models automatically learn implicit patterns and embed social biases that could have harmful downstream effects? We develop a novel method for quantifying biased associations between representations of social concepts and attributes in images. We find that state-of-the-art unsupervised models trained on ImageNet, a popular benchmark image dataset curated from internet images, automatically learn racial, gender, and intersectional biases. We replicate 8 previously documented human biases from social psychology, from the innocuous, as with insects and flowers, to the potentially harmful, as with race and gender. Our results closely match three hypotheses about intersectional bias from social psychology. For the first time in unsupervised computer vision, we also quantify implicit human biases about weight, disabilities, and several ethnicities. When compared with statistical patterns in online image datasets, our findings suggest that machine learning models can automatically learn bias from the way people are stereotypically portrayed on the web.
