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Jan 8

AdParaphrase: Paraphrase Dataset for Analyzing Linguistic Features toward Generating Attractive Ad Texts

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

  • 5 authors
·
Feb 7, 2025

Demonstrations Are All You Need: Advancing Offensive Content Paraphrasing using In-Context Learning

Paraphrasing of offensive content is a better alternative to content removal and helps improve civility in a communication environment. Supervised paraphrasers; however, rely heavily on large quantities of labelled data to help preserve meaning and intent. They also retain a large portion of the offensiveness of the original content, which raises questions on their overall usability. In this paper we aim to assist practitioners in developing usable paraphrasers by exploring In-Context Learning (ICL) with large language models (LLMs), i.e., using a limited number of input-label demonstration pairs to guide the model in generating desired outputs for specific queries. Our study focuses on key factors such as -- number and order of demonstrations, exclusion of prompt instruction, and reduction in measured toxicity. We perform principled evaluation on three datasets, including our proposed Context-Aware Polite Paraphrase dataset, comprising of dialogue-style rude utterances, polite paraphrases, and additional dialogue context. We evaluate our approach using two closed source and one open source LLM. Our results reveal that ICL is comparable to supervised methods in generation quality, while being qualitatively better by 25% on human evaluation and attaining lower toxicity by 76%. Also, ICL-based paraphrasers only show a slight reduction in performance even with just 10% training data.

  • 6 authors
·
Oct 16, 2023

Enhancing Paraphrase Type Generation: The Impact of DPO and RLHF Evaluated with Human-Ranked Data

Paraphrasing re-expresses meaning to enhance applications like text simplification, machine translation, and question-answering. Specific paraphrase types facilitate accurate semantic analysis and robust language models. However, existing paraphrase-type generation methods often misalign with human preferences due to reliance on automated metrics and limited human-annotated training data, obscuring crucial aspects of semantic fidelity and linguistic transformations. This study addresses this gap by leveraging a human-ranked paraphrase-type dataset and integrating Direct Preference Optimization (DPO) to align model outputs directly with human judgments. DPO-based training increases paraphrase-type generation accuracy by 3 percentage points over a supervised baseline and raises human preference ratings by 7 percentage points. A newly created human-annotated dataset supports more rigorous future evaluations. Additionally, a paraphrase-type detection model achieves F1 scores of 0.91 for addition/deletion, 0.78 for same polarity substitution, and 0.70 for punctuation changes. These findings demonstrate that preference data and DPO training produce more reliable, semantically accurate paraphrases, enabling downstream applications such as improved summarization and more robust question-answering. The PTD model surpasses automated metrics and provides a more reliable framework for evaluating paraphrase quality, advancing paraphrase-type research toward richer, user-aligned language generation and establishing a stronger foundation for future evaluations grounded in human-centric criteria.

  • 1 authors
·
May 28, 2025

The Brittleness of AI-Generated Image Watermarking Techniques: Examining Their Robustness Against Visual Paraphrasing Attacks

The rapid advancement of text-to-image generation systems, exemplified by models like Stable Diffusion, Midjourney, Imagen, and DALL-E, has heightened concerns about their potential misuse. In response, companies like Meta and Google have intensified their efforts to implement watermarking techniques on AI-generated images to curb the circulation of potentially misleading visuals. However, in this paper, we argue that current image watermarking methods are fragile and susceptible to being circumvented through visual paraphrase attacks. The proposed visual paraphraser operates in two steps. First, it generates a caption for the given image using KOSMOS-2, one of the latest state-of-the-art image captioning systems. Second, it passes both the original image and the generated caption to an image-to-image diffusion system. During the denoising step of the diffusion pipeline, the system generates a visually similar image that is guided by the text caption. The resulting image is a visual paraphrase and is free of any watermarks. Our empirical findings demonstrate that visual paraphrase attacks can effectively remove watermarks from images. This paper provides a critical assessment, empirically revealing the vulnerability of existing watermarking techniques to visual paraphrase attacks. While we do not propose solutions to this issue, this paper serves as a call to action for the scientific community to prioritize the development of more robust watermarking techniques. Our first-of-its-kind visual paraphrase dataset and accompanying code are publicly available.

  • 10 authors
·
Aug 19, 2024 2

EPIE Dataset: A Corpus For Possible Idiomatic Expressions

Idiomatic expressions have always been a bottleneck for language comprehension and natural language understanding, specifically for tasks like Machine Translation(MT). MT systems predominantly produce literal translations of idiomatic expressions as they do not exhibit generic and linguistically deterministic patterns which can be exploited for comprehension of the non-compositional meaning of the expressions. These expressions occur in parallel corpora used for training, but due to the comparatively high occurrences of the constituent words of idiomatic expressions in literal context, the idiomatic meaning gets overpowered by the compositional meaning of the expression. State of the art Metaphor Detection Systems are able to detect non-compositional usage at word level but miss out on idiosyncratic phrasal idiomatic expressions. This creates a dire need for a dataset with a wider coverage and higher occurrence of commonly occurring idiomatic expressions, the spans of which can be used for Metaphor Detection. With this in mind, we present our English Possible Idiomatic Expressions(EPIE) corpus containing 25206 sentences labelled with lexical instances of 717 idiomatic expressions. These spans also cover literal usages for the given set of idiomatic expressions. We also present the utility of our dataset by using it to train a sequence labelling module and testing on three independent datasets with high accuracy, precision and recall scores.

  • 2 authors
·
Jun 16, 2020

Using clarification questions to improve software developers' Web search

Context: Recent research indicates that Web queries written by software developers are not very successful in retrieving relevant results, performing measurably worse compared to general purpose Web queries. Most approaches up to this point have addressed this problem with software engineering-specific automated query reformulation techniques, which work without developer involvement but are limited by the content of the original query. In other words, these techniques automatically improve the existing query but can not contribute new, previously unmentioned, concepts. Objective: In this paper, we propose a technique to guide software developers in manually improving their own Web search queries. We examine a conversational approach that follows unsuccessful queries with a clarification question aimed at eliciting additional query terms, thus providing to the developer a clear dimension along which the query could be improved. Methods: We describe a set of clarification questions derived from a corpus of software developer queries and a neural approach to recommending them for a newly issued query. Results: Our evaluation indicates that the recommendation technique is accurate, predicting a valid clarification question 80% of the time and outperforms simple baselines, as well as, state-of-the-art Learning To Rank (LTR) baselines. Conclusion: As shown in the experimental results, the described approach is capable at recommending appropriate clarification questions to software developers and considered useful by a sample of developers ranging from novices to experienced professionals.

  • 2 authors
·
Jul 26, 2022

Adposition and Case Supersenses v2.6: Guidelines for English

This document offers a detailed linguistic description of SNACS (Semantic Network of Adposition and Case Supersenses; Schneider et al., 2018), an inventory of 52 semantic labels ("supersenses") that characterize the use of adpositions and case markers at a somewhat coarse level of granularity, as demonstrated in the STREUSLE corpus (https://github.com/nert-nlp/streusle/ ; version 4.5 tracks guidelines version 2.6). Though the SNACS inventory aspires to be universal, this document is specific to English; documentation for other languages will be published separately. Version 2 is a revision of the supersense inventory proposed for English by Schneider et al. (2015, 2016) (henceforth "v1"), which in turn was based on previous schemes. The present inventory was developed after extensive review of the v1 corpus annotations for English, plus previously unanalyzed genitive case possessives (Blodgett and Schneider, 2018), as well as consideration of adposition and case phenomena in Hebrew, Hindi, Korean, and German. Hwang et al. (2017) present the theoretical underpinnings of the v2 scheme. Schneider et al. (2018) summarize the scheme, its application to English corpus data, and an automatic disambiguation task. Liu et al. (2021) offer an English Lexical Semantic Recognition tagger that includes SNACS labels in its output. This documentation can also be browsed alongside corpus data on the Xposition website (Gessler et al., 2022): http://www.xposition.org/

  • 11 authors
·
Apr 7, 2017

Scalable Attentive Sentence-Pair Modeling via Distilled Sentence Embedding

Recent state-of-the-art natural language understanding models, such as BERT and XLNet, score a pair of sentences (A and B) using multiple cross-attention operations - a process in which each word in sentence A attends to all words in sentence B and vice versa. As a result, computing the similarity between a query sentence and a set of candidate sentences, requires the propagation of all query-candidate sentence-pairs throughout a stack of cross-attention layers. This exhaustive process becomes computationally prohibitive when the number of candidate sentences is large. In contrast, sentence embedding techniques learn a sentence-to-vector mapping and compute the similarity between the sentence vectors via simple elementary operations. In this paper, we introduce Distilled Sentence Embedding (DSE) - a model that is based on knowledge distillation from cross-attentive models, focusing on sentence-pair tasks. The outline of DSE is as follows: Given a cross-attentive teacher model (e.g. a fine-tuned BERT), we train a sentence embedding based student model to reconstruct the sentence-pair scores obtained by the teacher model. We empirically demonstrate the effectiveness of DSE on five GLUE sentence-pair tasks. DSE significantly outperforms several ELMO variants and other sentence embedding methods, while accelerating computation of the query-candidate sentence-pairs similarities by several orders of magnitude, with an average relative degradation of 4.6% compared to BERT. Furthermore, we show that DSE produces sentence embeddings that reach state-of-the-art performance on universal sentence representation benchmarks. Our code is made publicly available at https://github.com/microsoft/Distilled-Sentence-Embedding.

  • 6 authors
·
Aug 14, 2019

Augmenting Pre-trained Language Models with QA-Memory for Open-Domain Question Answering

Retrieval augmented language models have recently become the standard for knowledge intensive tasks. Rather than relying purely on latent semantics within the parameters of large neural models, these methods enlist a semi-parametric memory to encode an index of knowledge for the model to retrieve over. Most prior work has employed text passages as the unit of knowledge, which has high coverage at the cost of interpretability, controllability, and efficiency. The opposite properties arise in other methods which have instead relied on knowledge base (KB) facts. At the same time, more recent work has demonstrated the effectiveness of storing and retrieving from an index of Q-A pairs derived from text lewis2021paq. This approach yields a high coverage knowledge representation that maintains KB-like properties due to its representations being more atomic units of information. In this work we push this line of research further by proposing a question-answer augmented encoder-decoder model and accompanying pretraining strategy. This yields an end-to-end system that not only outperforms prior QA retrieval methods on single-hop QA tasks but also enables compositional reasoning, as demonstrated by strong performance on two multi-hop QA datasets. Together, these methods improve the ability to interpret and control the model while narrowing the performance gap with passage retrieval systems.

  • 5 authors
·
Apr 9, 2022

"Sorry, Come Again?" Prompting -- Enhancing Comprehension and Diminishing Hallucination with [PAUSE]-injected Optimal Paraphrasing

Hallucination has emerged as the most vulnerable aspect of contemporary Large Language Models (LLMs). In this paper, we introduce the Sorry, Come Again (SCA) prompting, aimed to avoid LLM hallucinations by enhancing comprehension through: (i) optimal paraphrasing and (ii) injecting [PAUSE] tokens to delay LLM generation. First, we provide an in-depth analysis of linguistic nuances: formality, readability, and concreteness of prompts for 21 LLMs, and elucidate how these nuances contribute to hallucinated generation. Prompts with lower readability, formality, or concreteness pose comprehension challenges for LLMs, similar to those faced by humans. In such scenarios, an LLM tends to speculate and generate content based on its imagination (associative memory) to fill these information gaps. Although these speculations may occasionally align with factual information, their accuracy is not assured, often resulting in hallucination. Recent studies reveal that an LLM often neglects the middle sections of extended prompts, a phenomenon termed as lost in the middle. While a specific paraphrase may suit one LLM, the same paraphrased version may elicit a different response from another LLM. Therefore, we propose an optimal paraphrasing technique to identify the most comprehensible paraphrase of a given prompt, evaluated using Integrated Gradient (and its variations) to guarantee that the LLM accurately processes all words. While reading lengthy sentences, humans often pause at various points to better comprehend the meaning read thus far. We have fine-tuned an LLM with injected [PAUSE] tokens, allowing the LLM to pause while reading lengthier prompts. This has brought several key contributions: (i) determining the optimal position to inject [PAUSE], (ii) determining the number of [PAUSE] tokens to be inserted, and (iii) introducing reverse proxy tuning to fine-tune the LLM for [PAUSE] insertion.

  • 7 authors
·
Mar 27, 2024

Paraphrasing evades detectors of AI-generated text, but retrieval is an effective defense

To detect the deployment of large language models for malicious use cases (e.g., fake content creation or academic plagiarism), several approaches have recently been proposed for identifying AI-generated text via watermarks or statistical irregularities. How robust are these detection algorithms to paraphrases of AI-generated text? To stress test these detectors, we first train an 11B parameter paraphrase generation model (DIPPER) that can paraphrase paragraphs, optionally leveraging surrounding text (e.g., user-written prompts) as context. DIPPER also uses scalar knobs to control the amount of lexical diversity and reordering in the paraphrases. Paraphrasing text generated by three large language models (including GPT3.5-davinci-003) with DIPPER successfully evades several detectors, including watermarking, GPTZero, DetectGPT, and OpenAI's text classifier. For example, DIPPER drops the detection accuracy of DetectGPT from 70.3% to 4.6% (at a constant false positive rate of 1%), without appreciably modifying the input semantics. To increase the robustness of AI-generated text detection to paraphrase attacks, we introduce a simple defense that relies on retrieving semantically-similar generations and must be maintained by a language model API provider. Given a candidate text, our algorithm searches a database of sequences previously generated by the API, looking for sequences that match the candidate text within a certain threshold. We empirically verify our defense using a database of 15M generations from a fine-tuned T5-XXL model and find that it can detect 80% to 97% of paraphrased generations across different settings, while only classifying 1% of human-written sequences as AI-generated. We will open source our code, model and data for future research.

  • 5 authors
·
Mar 23, 2023

Benchmarks for Pirá 2.0, a Reading Comprehension Dataset about the Ocean, the Brazilian Coast, and Climate Change

Pir\'a is a reading comprehension dataset focused on the ocean, the Brazilian coast, and climate change, built from a collection of scientific abstracts and reports on these topics. This dataset represents a versatile language resource, particularly useful for testing the ability of current machine learning models to acquire expert scientific knowledge. Despite its potential, a detailed set of baselines has not yet been developed for Pir\'a. By creating these baselines, researchers can more easily utilize Pir\'a as a resource for testing machine learning models across a wide range of question answering tasks. In this paper, we define six benchmarks over the Pir\'a dataset, covering closed generative question answering, machine reading comprehension, information retrieval, open question answering, answer triggering, and multiple choice question answering. As part of this effort, we have also produced a curated version of the original dataset, where we fixed a number of grammar issues, repetitions, and other shortcomings. Furthermore, the dataset has been extended in several new directions, so as to face the aforementioned benchmarks: translation of supporting texts from English into Portuguese, classification labels for answerability, automatic paraphrases of questions and answers, and multiple choice candidates. The results described in this paper provide several points of reference for researchers interested in exploring the challenges provided by the Pir\'a dataset.

  • 8 authors
·
Sep 19, 2023