Daily Papers

Over the past decades, superplatforms, digital companies that integrate a vast range of third-party services and applications into a single, unified ecosystem, have built their fortunes on monopolizing user attention through targeted advertising and algorithmic content curation. Yet the emergence of AI agents driven by large language models (LLMs) threatens to upend this business model. Agents can not only free user attention with autonomy across diverse platforms and therefore bypass the user-attention-based monetization, but might also become the new entrance for digital traffic. Hence, we argue that superplatforms have to attack AI agents to defend their centralized control of digital traffic entrance. Specifically, we analyze the fundamental conflict between user-attention-based monetization and agent-driven autonomy through the lens of our gatekeeping theory. We show how AI agents can disintermediate superplatforms and potentially become the next dominant gatekeepers, thereby forming the urgent necessity for superplatforms to proactively constrain and attack AI agents. Moreover, we go through the potential technologies for superplatform-initiated attacks, covering a brand-new, unexplored technical area with unique challenges. We have to emphasize that, despite our position, this paper does not advocate for adversarial attacks by superplatforms on AI agents, but rather offers an envisioned trend to highlight the emerging tensions between superplatforms and AI agents. Our aim is to raise awareness and encourage critical discussion for collaborative solutions, prioritizing user interests and perserving the openness of digital ecosystems in the age of AI agents.

Accurate user interest modeling is important for news recommendation. Most existing methods for news recommendation rely on implicit feedbacks like click for inferring user interests and model training. However, click behaviors usually contain heavy noise, and cannot help infer complicated user interest such as dislike. Besides, the feed recommendation models trained solely on click behaviors cannot optimize other objectives such as user engagement. In this paper, we present a news feed recommendation method that can exploit various kinds of user feedbacks to enhance both user interest modeling and model training. We propose a unified user modeling framework to incorporate various explicit and implicit user feedbacks to infer both positive and negative user interests. In addition, we propose a strong-to-weak attention network that uses the representations of stronger feedbacks to distill positive and negative user interests from implicit weak feedbacks for accurate user interest modeling. Besides, we propose a multi-feedback model training framework to learn an engagement-aware feed recommendation model. Extensive experiments on a real-world dataset show that our approach can effectively improve the model performance in terms of both news clicks and user engagement.

Attention Model has now become an important concept in neural networks that has been researched within diverse application domains. This survey provides a structured and comprehensive overview of the developments in modeling attention. In particular, we propose a taxonomy which groups existing techniques into coherent categories. We review salient neural architectures in which attention has been incorporated, and discuss applications in which modeling attention has shown a significant impact. We also describe how attention has been used to improve the interpretability of neural networks. Finally, we discuss some future research directions in attention. We hope this survey will provide a succinct introduction to attention models and guide practitioners while developing approaches for their applications.

Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the accurate prediction of ad creative text conversions before delivering to the consumer. The proposed framework includes three key ideas: multi-task learning, conditional attention, and attention highlighting. Multi-task learning is an idea for improving the prediction accuracy of conversion, which predicts clicks and conversions simultaneously, to solve the difficulty of data imbalance. Furthermore, conditional attention focuses attention of each ad creative with the consideration of its genre and target gender, thus improving conversion prediction accuracy. Attention highlighting visualizes important words and/or phrases based on conditional attention. We evaluated the proposed framework with actual delivery history data (14,000 creatives displayed more than a certain number of times from Gunosy Inc.), and confirmed that these ideas improve the prediction performance of conversions, and visualize noteworthy words according to the creatives' attributes.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

We introduce three new attention mechanisms that outperform standard multi-head attention in terms of efficiency and learning capabilities, thereby improving the performance and broader deployability of Transformer models. Our first contribution is Optimised Attention, which performs similarly to standard attention, but has 3/4 as many parameters and one matrix multiplication fewer per head. Next, we introduce Efficient Attention, which performs on par with standard attention with only 1/2 as many parameters as many parameters and two matrix multiplications fewer per head and is up to twice as fast as standard attention. Lastly, we introduce Super Attention, which surpasses standard attention by a significant margin in both vision and natural language processing tasks while having fewer parameters and matrix multiplications. In addition to providing rigorous mathematical comparisons, we evaluate the presented attention mechanisms on MNIST, CIFAR100, IMDB Movie Reviews, and Amazon Reviews datasets.

Transformer models typically calculate attention matrices using dot products, which have limitations when capturing nonlinear relationships between embedding vectors. We propose Neural Attention, a technique that replaces dot products with feed-forward networks, enabling a more expressive representation of relationships between tokens. This approach modifies only the attention matrix calculation while preserving the matrix dimensions, making it easily adaptable to existing transformer-based architectures. We provide a detailed mathematical justification for why Neural Attention increases representational capacity and conduct controlled experiments to validate this claim. When comparing Neural Attention and Dot-Product Attention, NLP experiments on WikiText-103 show a reduction in perplexity of over 5 percent. Similarly, experiments on CIFAR-10 and CIFAR-100 show comparable improvements for image classification tasks. While Neural Attention introduces higher computational demands, we develop techniques to mitigate these challenges, ensuring practical usability without sacrificing the increased expressivity it provides. This work establishes Neural Attention as an effective means of enhancing the predictive capabilities of transformer models across a variety of applications.

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

Visual attention modeling, important for interpreting and prioritizing visual stimuli, plays a significant role in applications such as marketing, multimedia, and robotics. Traditional saliency prediction models, especially those based on Convolutional Neural Networks (CNNs) or Transformers, achieve notable success by leveraging large-scale annotated datasets. However, the current state-of-the-art (SOTA) models that use Transformers are computationally expensive. Additionally, separate models are often required for each image type, lacking a unified approach. In this paper, we propose Saliency Unification through Mamba (SUM), a novel approach that integrates the efficient long-range dependency modeling of Mamba with U-Net to provide a unified model for diverse image types. Using a novel Conditional Visual State Space (C-VSS) block, SUM dynamically adapts to various image types, including natural scenes, web pages, and commercial imagery, ensuring universal applicability across different data types. Our comprehensive evaluations across five benchmarks demonstrate that SUM seamlessly adapts to different visual characteristics and consistently outperforms existing models. These results position SUM as a versatile and powerful tool for advancing visual attention modeling, offering a robust solution universally applicable across different types of visual content.

Dot-product attention has wide applications in computer vision and natural language processing. However, its memory and computational costs grow quadratically with the input size. Such growth prohibits its application on high-resolution inputs. To remedy this drawback, this paper proposes a novel efficient attention mechanism equivalent to dot-product attention but with substantially less memory and computational costs. Its resource efficiency allows more widespread and flexible integration of attention modules into a network, which leads to better accuracies. Empirical evaluations demonstrated the effectiveness of its advantages. Efficient attention modules brought significant performance boosts to object detectors and instance segmenters on MS-COCO 2017. Further, the resource efficiency democratizes attention to complex models, where high costs prohibit the use of dot-product attention. As an exemplar, a model with efficient attention achieved state-of-the-art accuracies for stereo depth estimation on the Scene Flow dataset. Code is available at https://github.com/cmsflash/efficient-attention.

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

User churn, characterized by customers ending their relationship with a business, has profound economic consequences across various Business-to-Customer scenarios. For numerous system-to-user actions, such as promotional discounts and retention campaigns, predicting potential churners stands as a primary objective. In volatile sectors like fantasy sports, unpredictable factors such as international sports events can influence even regular spending habits. Consequently, while transaction history and user-product interaction are valuable in predicting churn, they demand deep domain knowledge and intricate feature engineering. Additionally, feature development for churn prediction systems can be resource-intensive, particularly in production settings serving 200m+ users, where inference pipelines largely focus on feature engineering. This paper conducts an exhaustive study on predicting user churn using historical data. We aim to create a model forecasting customer churn likelihood, facilitating businesses in comprehending attrition trends and formulating effective retention plans. Our approach treats churn prediction as multivariate time series classification, demonstrating that combining user activity and deep neural networks yields remarkable results for churn prediction in complex business-to-customer contexts.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric decay functions, NNN uses rich embeddings to capture both quantitative and qualitative aspects of marketing and organic channels (e.g., search queries, ad creatives). This, combined with its attention mechanism, potentially enables NNN to model complex interactions, capture long-term effects, and improve sales attribution accuracy. We show that L1 regularization permits the use of such expressive models in typical data-constrained settings. Evaluating NNN on simulated and real-world data demonstrates its efficacy, particularly through considerable improvement in predictive power. In addition to marketing measurement, the NNN framework can provide valuable, complementary insights through model probing, such as evaluating keyword or creative effectiveness.

The thumbnail, as the first sight of a micro-video, plays a pivotal role in attracting users to click and watch. While in the real scenario, the more the thumbnails satisfy the users, the more likely the micro-videos will be clicked. In this paper, we aim to select the thumbnail of a given micro-video that meets most users` interests. Towards this end, we present a multi-label visual-semantic embedding model to estimate the similarity between the pair of each frame and the popular topics that users are interested in. In this model, the visual and textual information is embedded into a shared semantic space, whereby the similarity can be measured directly, even the unseen words. Moreover, to compare the frame to all words from the popular topics, we devise an attention embedding space associated with the semantic-attention projection. With the help of these two embedding spaces, the popularity score of a frame, which is defined by the sum of similarity scores over the corresponding visual information and popular topic pairs, is achieved. Ultimately, we fuse the visual representation score and the popularity score of each frame to select the attractive thumbnail for the given micro-video. Extensive experiments conducted on a real-world dataset have well-verified that our model significantly outperforms several state-of-the-art baselines.

Attention is a powerful and ubiquitous mechanism for allowing neural models to focus on particular salient pieces of information by taking their weighted average when making predictions. In particular, multi-headed attention is a driving force behind many recent state-of-the-art NLP models such as Transformer-based MT models and BERT. These models apply multiple attention mechanisms in parallel, with each attention "head" potentially focusing on different parts of the input, which makes it possible to express sophisticated functions beyond the simple weighted average. In this paper we make the surprising observation that even if models have been trained using multiple heads, in practice, a large percentage of attention heads can be removed at test time without significantly impacting performance. In fact, some layers can even be reduced to a single head. We further examine greedy algorithms for pruning down models, and the potential speed, memory efficiency, and accuracy improvements obtainable therefrom. Finally, we analyze the results with respect to which parts of the model are more reliant on having multiple heads, and provide precursory evidence that training dynamics play a role in the gains provided by multi-head attention.

We hypothesize that a user's visual history with images reflecting their daily life, offers valuable insights into their interests and preferences, and can be leveraged for personalization. Among the many challenges to achieve this goal, the foremost is the diversity and noises in the visual history, containing images not necessarily related to a recommendation task, not necessarily reflecting the user's interest, or even not necessarily preference-relevant. Existing recommendation systems either rely on task-specific user interaction logs, such as online shopping history for shopping recommendations, or focus on text signals. We propose a novel approach, VisualLens, that extracts, filters, and refines image representations, and leverages these signals for personalization. We created two new benchmarks with task-agnostic visual histories, and show that our method improves over state-of-the-art recommendations by 5-10% on Hit@3, and improves over GPT-4o by 2-5%. Our approach paves the way for personalized recommendations in scenarios where traditional methods fail.

Leveraging users' long engagement histories is essential for personalized content recommendations. The success of pretrained language models (PLMs) in NLP has led to their use in encoding user histories and candidate items, framing content recommendations as textual semantic matching tasks. However, existing works still struggle with processing very long user historical text and insufficient user-item interaction. In this paper, we introduce a content-based recommendation framework, SPAR, which effectively tackles the challenges of holistic user interest extraction from the long user engagement history. It achieves so by leveraging PLM, poly-attention layers and attention sparsity mechanisms to encode user's history in a session-based manner. The user and item side features are sufficiently fused for engagement prediction while maintaining standalone representations for both sides, which is efficient for practical model deployment. Moreover, we enhance user profiling by exploiting large language model (LLM) to extract global interests from user engagement history. Extensive experiments on two benchmark datasets demonstrate that our framework outperforms existing state-of-the-art (SoTA) methods.

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction models based on deep learning have been proposed, but researchers usually only pay attention to whether state-of-the-art performance is achieved, and ignore whether the entire framework is reasonable. In this work, we use the discrete choice model in economics to redefine the CTR prediction problem, and propose a general neural network framework built on self-attention mechanism. It is found that most existing CTR prediction models align with our proposed general framework. We also examine the expressive power and model complexity of our proposed framework, along with potential extensions to some existing models. And finally we demonstrate and verify our insights through some experimental results on public datasets.

Machine learning plays an increasing role in intelligent tutoring systems as both the amount of data available and specialization among students grow. Nowadays, these systems are frequently deployed on mobile applications. Users on such mobile education platforms are dynamic, frequently being added, accessing the application with varying levels of focus, and changing while using the service. The education material itself, on the other hand, is often static and is an exhaustible resource whose use in tasks such as problem recommendation must be optimized. The ability to update user models with respect to educational material in real-time is thus essential; however, existing approaches require time-consuming re-training of user features whenever new data is added. In this paper, we introduce a neural pedagogical agent for real-time user modeling in the task of predicting user response correctness, a central task for mobile education applications. Our model, inspired by work in natural language processing on sequence modeling and machine translation, updates user features in real-time via bidirectional recurrent neural networks with an attention mechanism over embedded question-response pairs. We experiment on the mobile education application SantaTOEIC, which has 559k users, 66M response data points as well as a set of 10k study problems each expert-annotated with topic tags and gathered since 2016. Our model outperforms existing approaches over several metrics in predicting user response correctness, notably out-performing other methods on new users without large question-response histories. Additionally, our attention mechanism and annotated tag set allow us to create an interpretable education platform, with a smart review system that addresses the aforementioned issue of varied user attention and problem exhaustion.

Recent guidance methods in diffusion models steer reverse sampling by perturbing the model to construct an implicit weak model and guide generation away from it. Among these approaches, attention perturbation has demonstrated strong empirical performance in unconditional scenarios where classifier-free guidance is not applicable. However, existing attention perturbation methods lack principled approaches for determining where perturbations should be applied, particularly in Diffusion Transformer (DiT) architectures where quality-relevant computations are distributed across layers. In this paper, we investigate the granularity of attention perturbations, ranging from the layer level down to individual attention heads, and discover that specific heads govern distinct visual concepts such as structure, style, and texture quality. Building on this insight, we propose "HeadHunter", a systematic framework for iteratively selecting attention heads that align with user-centric objectives, enabling fine-grained control over generation quality and visual attributes. In addition, we introduce SoftPAG, which linearly interpolates each selected head's attention map toward an identity matrix, providing a continuous knob to tune perturbation strength and suppress artifacts. Our approach not only mitigates the oversmoothing issues of existing layer-level perturbation but also enables targeted manipulation of specific visual styles through compositional head selection. We validate our method on modern large-scale DiT-based text-to-image models including Stable Diffusion 3 and FLUX.1, demonstrating superior performance in both general quality enhancement and style-specific guidance. Our work provides the first head-level analysis of attention perturbation in diffusion models, uncovering interpretable specialization within attention layers and enabling practical design of effective perturbation strategies.

Human attention modelling has proven, in recent years, to be particularly useful not only for understanding the cognitive processes underlying visual exploration, but also for providing support to artificial intelligence models that aim to solve problems in various domains, including image and video processing, vision-and-language applications, and language modelling. This survey offers a reasoned overview of recent efforts to integrate human attention mechanisms into contemporary deep learning models and discusses future research directions and challenges. For a comprehensive overview on the ongoing research refer to our dedicated repository available at https://github.com/aimagelab/awesome-human-visual-attention.

The attention module is the key component in Transformers. While the global attention mechanism offers high expressiveness, its excessive computational cost restricts its applicability in various scenarios. In this paper, we propose a novel attention paradigm, Agent Attention, to strike a favorable balance between computational efficiency and representation power. Specifically, the Agent Attention, denoted as a quadruple (Q, A, K, V), introduces an additional set of agent tokens A into the conventional attention module. The agent tokens first act as the agent for the query tokens Q to aggregate information from K and V, and then broadcast the information back to Q. Given the number of agent tokens can be designed to be much smaller than the number of query tokens, the agent attention is significantly more efficient than the widely adopted Softmax attention, while preserving global context modelling capability. Interestingly, we show that the proposed agent attention is equivalent to a generalized form of linear attention. Therefore, agent attention seamlessly integrates the powerful Softmax attention and the highly efficient linear attention. Extensive experiments demonstrate the effectiveness of agent attention with various vision Transformers and across diverse vision tasks, including image classification, object detection, semantic segmentation and image generation. Notably, agent attention has shown remarkable performance in high-resolution scenarios, owning to its linear attention nature. For instance, when applied to Stable Diffusion, our agent attention accelerates generation and substantially enhances image generation quality without any additional training. Code is available at https://github.com/LeapLabTHU/Agent-Attention.

This paper reviews the Challenge on Video Saliency Prediction at AIM 2024. The goal of the participants was to develop a method for predicting accurate saliency maps for the provided set of video sequences. Saliency maps are widely exploited in various applications, including video compression, quality assessment, visual perception studies, the advertising industry, etc. For this competition, a previously unused large-scale audio-visual mouse saliency (AViMoS) dataset of 1500 videos with more than 70 observers per video was collected using crowdsourced mouse tracking. The dataset collection methodology has been validated using conventional eye-tracking data and has shown high consistency. Over 30 teams registered in the challenge, and there are 7 teams that submitted the results in the final phase. The final phase solutions were tested and ranked by commonly used quality metrics on a private test subset. The results of this evaluation and the descriptions of the solutions are presented in this report. All data, including the private test subset, is made publicly available on the challenge homepage - https://challenges.videoprocessing.ai/challenges/video-saliency-prediction.html.

Sequential recommendation (SR), which encodes user activity to predict the next action, has emerged as a widely adopted strategy in developing commercial personalized recommendation systems. A critical component of modern SR models is the attention mechanism, which synthesizes users' historical activities. This mechanism is typically order-invariant and generally relies on position encoding (PE). Conventional SR models simply assign a learnable vector to each position, resulting in only modest gains compared to traditional recommendation models. Moreover, limited research has been conducted on position encoding tailored for sequential recommendation, leaving a significant gap in addressing its unique requirements. To bridge this gap, we propose a novel Contextual-Aware Position Encoding method for sequential recommendation, abbreviated as CAPE. To the best of our knowledge, CAPE is the first PE method specifically designed for sequential recommendation. Comprehensive experiments conducted on benchmark SR datasets demonstrate that CAPE consistently enhances multiple mainstream backbone models and achieves state-of-the-art performance, across small and large scale model size. Furthermore, we deployed CAPE in an industrial setting on a real-world commercial platform, clearly showcasing the effectiveness of our approach. Our source code is available at https://github.com/yjdy/CAPE.

A key puzzle in search, ads, and recommendation is that the ranking model can only utilize a small portion of the vastly available user interaction data. As a result, increasing data volume, model size, or computation FLOPs will quickly suffer from diminishing returns. We examined this problem and found that one of the root causes may lie in the so-called ``item-centric'' formulation, which has an unbounded vocabulary and thus uncontrolled model complexity. To mitigate quality saturation, we introduce an alternative formulation named ``user-centric ranking'', which is based on a transposed view of the dyadic user-item interaction data. We show that this formulation has a promising scaling property, enabling us to train better-converged models on substantially larger data sets.

In recent years, social media users have spent significant amounts of time on short-form video platforms. As a result, established platforms in other domains, such as e-commerce, have begun introducing short-form video content to engage users and increase their time spent on the platform. The success of these experiences is due not only to the content itself but also to a unique UI innovation: instead of offering users a list of choices to click, platforms actively recommend content for users to watch one at a time. This creates new challenges for recommender systems, especially when launching a new video experience. Beyond the limited interaction data, immersive feed experiences introduce stronger position bias due to the UI and duration bias when optimizing for watch-time, as models tend to favor shorter videos. These issues, together with the feedback loop inherent in recommender systems, make it difficult to build effective solutions. In this paper, we highlight the challenges faced when introducing a new short-form video experience and present our experience showing that, even with sufficient video interaction data, it can be more beneficial to leverage a video retrieval system using a fine-tuned multimodal vision-language model to overcome these challenges. This approach demonstrated greater effectiveness compared to conventional supervised learning methods in online experiments conducted on our e-commerce platform.

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction sequences. First, the self-attention architecture uses the embedding of a single item as the attention query, making it challenging to capture collaborative signals. Second, these methods typically follow an auto-regressive framework, which is unable to learn global item transition patterns. To overcome these limitations, we propose a new method called Multi-Query Self-Attention with Transition-Aware Embedding Distillation (MQSA-TED). First, we propose an L-query self-attention module that employs flexible window sizes for attention queries to capture collaborative signals. In addition, we introduce a multi-query self-attention method that balances the bias-variance trade-off in modeling user preferences by combining long and short-query self-attentions. Second, we develop a transition-aware embedding distillation module that distills global item-to-item transition patterns into item embeddings, which enables the model to memorize and leverage transitional signals and serves as a calibrator for collaborative signals. Experimental results on four real-world datasets demonstrate the effectiveness of the proposed modules.

We introduce Adaptive Filter Attention (AFA), a novel attention mechanism that incorporates a learnable dynamics model directly into the computation of attention weights. Rather than comparing queries and keys directly, we model the input sequence as discrete observations of a linear stochastic differential equation (SDE). By imposing a linear dynamics model with simultaneously diagonalizable state matrices and noise covariances, we can make use of a closed-form solution to the differential Lyapunov equation to efficiently propagate pairwise uncertainties through the dynamics. Attention naturally arises as the maximum likelihood solution for this linear SDE, with attention weights corresponding to robust residual-based reweightings of the propagated pairwise precisions. Imposing an additional constraint on the state matrix's eigenvalues leads to a simplified variant with the same computational and memory complexity as standard attention. In the limit of vanishing dynamics and process noise, and using a small-angle approximation, we recover ordinary dot-product attention.

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenges arise from the natural requirement that sponsored creatives should smoothly fit into the context. With the help of advanced LLM technologies, it becomes viable to accurately estimate the benefits of adding each individual sponsored creatives into each potential positions within the AI generated content by properly taking the context into account. Therefore, we assume one click-through rate estimation for each position-creative pair, rather than one uniform estimation for each sponsored creative across all positions in classic settings. As a result, the underlying optimization becomes a general matching problem, thus the substitution effects should be treated more carefully compared to standard position auction settings, where the slots are independent with each other. In this work, we formalize a concrete mathematical model of the extended position auction problem and study the welfare-maximization and revenue-maximization mechanism design problem. Formally, we consider two different user behavior models and solve the mechanism design problems therein respectively. For the Multinomial Logit (MNL) model, which is order-insensitive, we can efficiently implement the optimal mechanisms. For the cascade model, which is order-sensitive, we provide approximately optimal solutions.

Traditional e-commerce search systems employ multi-stage cascading architectures (MCA) that progressively filter items through recall, pre-ranking, and ranking stages. While effective at balancing computational efficiency with business conversion, these systems suffer from fragmented computation and optimization objective collisions across stages, which ultimately limit their performance ceiling. To address these, we propose OneSearch, the first industrial-deployed end-to-end generative framework for e-commerce search. This framework introduces three key innovations: (1) a Keyword-enhanced Hierarchical Quantization Encoding (KHQE) module, to preserve both hierarchical semantics and distinctive item attributes while maintaining strong query-item relevance constraints; (2) a multi-view user behavior sequence injection strategy that constructs behavior-driven user IDs and incorporates both explicit short-term and implicit long-term sequences to model user preferences comprehensively; and (3) a Preference-Aware Reward System (PARS) featuring multi-stage supervised fine-tuning and adaptive reward-weighted ranking to capture fine-grained user preferences. Extensive offline evaluations on large-scale industry datasets demonstrate OneSearch's superior performance for high-quality recall and ranking. The rigorous online A/B tests confirm its ability to enhance relevance in the same exposure position, achieving statistically significant improvements: +1.67% item CTR, +2.40% buyer, and +3.22% order volume. Furthermore, OneSearch reduces operational expenditure by 75.40% and improves Model FLOPs Utilization from 3.26% to 27.32%. The system has been successfully deployed across multiple search scenarios in Kuaishou, serving millions of users, generating tens of millions of PVs daily.

In this work, we upgrade the multi-head attention mechanism, the core of the Transformer model, to improve efficiency while maintaining or surpassing the previous accuracy level. We show that multi-head attention can be expressed in the summation form. Drawing on the insight that not all attention heads hold equal significance, we propose Mixture-of-Head attention (MoH), a new architecture that treats attention heads as experts in the Mixture-of-Experts (MoE) mechanism. MoH has two significant advantages: First, MoH enables each token to select the appropriate attention heads, enhancing inference efficiency without compromising accuracy or increasing the number of parameters. Second, MoH replaces the standard summation in multi-head attention with a weighted summation, introducing flexibility to the attention mechanism and unlocking extra performance potential. Extensive experiments on ViT, DiT, and LLMs demonstrate that MoH outperforms multi-head attention by using only 50%-90% of the attention heads. Moreover, we demonstrate that pre-trained multi-head attention models, such as LLaMA3-8B, can be further continue-tuned into our MoH models. Notably, MoH-LLaMA3-8B achieves an average accuracy of 64.0% across 14 benchmarks, outperforming LLaMA3-8B by 2.4% by utilizing only 75% of the attention heads. We believe the proposed MoH is a promising alternative to multi-head attention and provides a strong foundation for developing advanced and efficient attention-based models.

Recently, there has been growing interest in collecting reasoning-intensive pretraining data to improve LLMs' complex reasoning ability. Prior approaches typically rely on supervised classifiers to identify such data, which requires labeling by humans or LLMs, often introducing domain-specific biases. Due to the attention heads being crucial to in-context reasoning, we propose AttentionInfluence, a simple yet effective, training-free method without supervision signal. Our approach enables a small pretrained language model to act as a strong data selector through a simple attention head masking operation. Specifically, we identify retrieval heads and compute the loss difference when masking these heads. We apply AttentionInfluence to a 1.3B-parameter dense model to conduct data selection on the SmolLM corpus of 241B tokens, and mix the SmolLM corpus with the selected subset comprising 73B tokens to pretrain a 7B-parameter dense model using 1T training tokens and WSD learning rate scheduling. Our experimental results demonstrate substantial improvements, ranging from 1.4pp to 3.5pp, across several knowledge-intensive and reasoning-heavy benchmarks (i.e., MMLU, MMLU-Pro, AGIEval-en, GSM8K, and HumanEval). This demonstrates an effective weak-to-strong scaling property, with small models improving the final performance of larger models-offering a promising and scalable path for reasoning-centric data selection.

Inspired by recent work in machine translation and object detection, we introduce an attention based model that automatically learns to describe the content of images. We describe how we can train this model in a deterministic manner using standard backpropagation techniques and stochastically by maximizing a variational lower bound. We also show through visualization how the model is able to automatically learn to fix its gaze on salient objects while generating the corresponding words in the output sequence. We validate the use of attention with state-of-the-art performance on three benchmark datasets: Flickr8k, Flickr30k and MS COCO.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.

Attention mechanisms are ubiquitous components in neural architectures applied to natural language processing. In addition to yielding gains in predictive accuracy, attention weights are often claimed to confer interpretability, purportedly useful both for providing insights to practitioners and for explaining why a model makes its decisions to stakeholders. We call the latter use of attention mechanisms into question by demonstrating a simple method for training models to produce deceptive attention masks. Our method diminishes the total weight assigned to designated impermissible tokens, even when the models can be shown to nevertheless rely on these features to drive predictions. Across multiple models and tasks, our approach manipulates attention weights while paying surprisingly little cost in accuracy. Through a human study, we show that our manipulated attention-based explanations deceive people into thinking that predictions from a model biased against gender minorities do not rely on the gender. Consequently, our results cast doubt on attention's reliability as a tool for auditing algorithms in the context of fairness and accountability.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

The design choices in the Transformer attention mechanism, including weak inductive bias and quadratic computational complexity, have limited its application for modeling long sequences. In this paper, we introduce Mega, a simple, theoretically grounded, single-head gated attention mechanism equipped with (exponential) moving average to incorporate inductive bias of position-aware local dependencies into the position-agnostic attention mechanism. We further propose a variant of Mega that offers linear time and space complexity yet yields only minimal quality loss, by efficiently splitting the whole sequence into multiple chunks with fixed length. Extensive experiments on a wide range of sequence modeling benchmarks, including the Long Range Arena, neural machine translation, auto-regressive language modeling, and image and speech classification, show that Mega achieves significant improvements over other sequence models, including variants of Transformers and recent state space models.

The amount of content on online music streaming platforms is immense, and most users only access a tiny fraction of this content. Recommender systems are the application of choice to open up the collection to these users. Collaborative filtering has the disadvantage that it relies on explicit ratings, which are often unavailable, and generally disregards the temporal nature of music consumption. On the other hand, item co-occurrence algorithms, such as the recently introduced word2vec-based recommenders, are typically left without an effective user representation. In this paper, we present a new approach to model users through recurrent neural networks by sequentially processing consumed items, represented by any type of embeddings and other context features. This way we obtain semantically rich user representations, which capture a user's musical taste over time. Our experimental analysis on large-scale user data shows that our model can be used to predict future songs a user will likely listen to, both in the short and long term.

Scaling the effective context length is essential for advancing large language models (LLMs) toward artificial general intelligence (AGI). However, the quadratic increase in computational complexity inherent in traditional attention mechanisms presents a prohibitive overhead. Existing approaches either impose strongly biased structures, such as sink or window attention which are task-specific, or radically modify the attention mechanism into linear approximations, whose performance in complex reasoning tasks remains inadequately explored. In this work, we propose a solution that adheres to the ``less structure'' principle, allowing the model to determine where to attend autonomously, rather than introducing predefined biases. We introduce Mixture of Block Attention (MoBA), an innovative approach that applies the principles of Mixture of Experts (MoE) to the attention mechanism. This novel architecture demonstrates superior performance on long-context tasks while offering a key advantage: the ability to seamlessly transition between full and sparse attention, enhancing efficiency without the risk of compromising performance. MoBA has already been deployed to support Kimi's long-context requests and demonstrates significant advancements in efficient attention computation for LLMs. Our code is available at https://github.com/MoonshotAI/MoBA.

In this work, we propose "Residual Attention Network", a convolutional neural network using attention mechanism which can incorporate with state-of-art feed forward network architecture in an end-to-end training fashion. Our Residual Attention Network is built by stacking Attention Modules which generate attention-aware features. The attention-aware features from different modules change adaptively as layers going deeper. Inside each Attention Module, bottom-up top-down feedforward structure is used to unfold the feedforward and feedback attention process into a single feedforward process. Importantly, we propose attention residual learning to train very deep Residual Attention Networks which can be easily scaled up to hundreds of layers. Extensive analyses are conducted on CIFAR-10 and CIFAR-100 datasets to verify the effectiveness of every module mentioned above. Our Residual Attention Network achieves state-of-the-art object recognition performance on three benchmark datasets including CIFAR-10 (3.90% error), CIFAR-100 (20.45% error) and ImageNet (4.8% single model and single crop, top-5 error). Note that, our method achieves 0.6% top-1 accuracy improvement with 46% trunk depth and 69% forward FLOPs comparing to ResNet-200. The experiment also demonstrates that our network is robust against noisy labels.

Accurate personalized headline generation hinges on precisely capturing user interests from historical behaviors. However, existing methods neglect personalized-irrelevant click noise in entire historical clickstreams, which may lead to hallucinated headlines that deviate from genuine user preferences. In this paper, we reveal the detrimental impact of click noise on personalized generation quality through rigorous analysis in both user and news dimensions. Based on these insights, we propose a novel Personalized Headline Generation framework via Denoising Fake Interests from Implicit Feedback (PHG-DIF). PHG-DIF first employs dual-stage filtering to effectively remove clickstream noise, identified by short dwell times and abnormal click bursts, and then leverages multi-level temporal fusion to dynamically model users' evolving and multi-faceted interests for precise profiling. Moreover, we release DT-PENS, a new benchmark dataset comprising the click behavior of 1,000 carefully curated users and nearly 10,000 annotated personalized headlines with historical dwell time annotations. Extensive experiments demonstrate that PHG-DIF substantially mitigates the adverse effects of click noise and significantly improves headline quality, achieving state-of-the-art (SOTA) results on DT-PENS. Our framework implementation and dataset are available at https://github.com/liukejin-up/PHG-DIF.

Soft attention is a critical mechanism powering LLMs to locate relevant parts within a given context. However, individual attention weights are determined by the similarity of only a single query and key token vector. This "single token attention" bottlenecks the amount of information used in distinguishing a relevant part from the rest of the context. To address this issue, we propose a new attention method, Multi-Token Attention (MTA), which allows LLMs to condition their attention weights on multiple query and key vectors simultaneously. This is achieved by applying convolution operations over queries, keys and heads, allowing nearby queries and keys to affect each other's attention weights for more precise attention. As a result, our method can locate relevant context using richer, more nuanced information that can exceed a single vector's capacity. Through extensive evaluations, we demonstrate that MTA achieves enhanced performance on a range of popular benchmarks. Notably, it outperforms Transformer baseline models on standard language modeling tasks, and on tasks that require searching for information within long contexts, where our method's ability to leverage richer information proves particularly beneficial.

Attention-based mechanisms are widely used in machine learning, most prominently in transformers. However, hyperparameters such as the rank of the attention matrices and the number of heads are scaled nearly the same way in all realizations of this architecture, without theoretical justification. In this work we show that there are dramatic trade-offs between the rank and number of heads of the attention mechanism. Specifically, we present a simple and natural target function that can be represented using a single full-rank attention head for any context length, but that cannot be approximated by low-rank attention unless the number of heads is exponential in the embedding dimension, even for short context lengths. Moreover, we prove that, for short context lengths, adding depth allows the target to be approximated by low-rank attention. For long contexts, we conjecture that full-rank attention is necessary. Finally, we present experiments with off-the-shelf transformers that validate our theoretical findings.

The application of computer vision to nuanced subjective use cases is growing. While crowdsourcing has served the vision community well for most objective tasks (such as labeling a "zebra"), it now falters on tasks where there is substantial subjectivity in the concept (such as identifying "gourmet tuna"). However, empowering any user to develop a classifier for their concept is technically difficult: users are neither machine learning experts, nor have the patience to label thousands of examples. In reaction, we introduce the problem of Agile Modeling: the process of turning any subjective visual concept into a computer vision model through a real-time user-in-the-loop interactions. We instantiate an Agile Modeling prototype for image classification and show through a user study (N=14) that users can create classifiers with minimal effort under 30 minutes. We compare this user driven process with the traditional crowdsourcing paradigm and find that the crowd's notion often differs from that of the user's, especially as the concepts become more subjective. Finally, we scale our experiments with simulations of users training classifiers for ImageNet21k categories to further demonstrate the efficacy.

Personalized generation in T2I diffusion models aims to naturally incorporate individual user preferences into the generation process with minimal user intervention. However, existing studies primarily rely on prompt-level modeling with large-scale models, often leading to inaccurate personalization due to the limited input token capacity of T2I diffusion models. To address these limitations, we propose DrUM, a novel method that integrates user profiling with a transformer-based adapter to enable personalized generation through condition-level modeling in the latent space. DrUM demonstrates strong performance on large-scale datasets and seamlessly integrates with open-source text encoders, making it compatible with widely used foundation T2I models without requiring additional fine-tuning.

Convolutional neural networks have allowed remarkable advances in single image super-resolution (SISR) over the last decade. Among recent advances in SISR, attention mechanisms are crucial for high-performance SR models. However, the attention mechanism remains unclear on why and how it works in SISR. In this work, we attempt to quantify and visualize attention mechanisms in SISR and show that not all attention modules are equally beneficial. We then propose attention in attention network (A^2N) for more efficient and accurate SISR. Specifically, A^2N consists of a non-attention branch and a coupling attention branch. A dynamic attention module is proposed to generate weights for these two branches to suppress unwanted attention adjustments dynamically, where the weights change adaptively according to the input features. This allows attention modules to specialize to beneficial examples without otherwise penalties and thus greatly improve the capacity of the attention network with few parameters overhead. Experimental results demonstrate that our final model A^2N could achieve superior trade-off performances comparing with state-of-the-art networks of similar sizes. Codes are available at https://github.com/haoyuc/A2N.

Large multimodal models (LMMs) "see" images by leveraging the attention mechanism between text and visual tokens in the transformer decoder. Ideally, these models should focus on key visual information relevant to the text token. However, recent findings indicate that LMMs have an extraordinary tendency to consistently allocate high attention weights to specific visual tokens, even when these tokens are irrelevant to the corresponding text. In this study, we investigate the property behind the appearance of these irrelevant visual tokens and examine their characteristics. Our findings show that this behavior arises due to the massive activation of certain hidden state dimensions, which resembles the attention sink found in language models. Hence, we refer to this phenomenon as the visual attention sink. In particular, our analysis reveals that removing the irrelevant visual sink tokens does not impact model performance, despite receiving high attention weights. Consequently, we recycle the attention to these tokens as surplus resources, redistributing the attention budget to enhance focus on the image. To achieve this, we introduce Visual Attention Redistribution (VAR), a method that redistributes attention in image-centric heads, which we identify as innately focusing on visual information. VAR can be seamlessly applied across different LMMs to improve performance on a wide range of tasks, including general vision-language tasks, visual hallucination tasks, and vision-centric tasks, all without the need for additional training, models, or inference steps. Experimental results demonstrate that VAR enables LMMs to process visual information more effectively by adjusting their internal attention mechanisms, offering a new direction to enhancing the multimodal capabilities of LMMs.

In the Transformer model, "self-attention" combines information from attended embeddings into the representation of the focal embedding in the next layer. Thus, across layers of the Transformer, information originating from different tokens gets increasingly mixed. This makes attention weights unreliable as explanations probes. In this paper, we consider the problem of quantifying this flow of information through self-attention. We propose two methods for approximating the attention to input tokens given attention weights, attention rollout and attention flow, as post hoc methods when we use attention weights as the relative relevance of the input tokens. We show that these methods give complementary views on the flow of information, and compared to raw attention, both yield higher correlations with importance scores of input tokens obtained using an ablation method and input gradients.

Customized text-to-video generation aims to generate high-quality videos guided by text prompts and subject references. Current approaches designed for single subjects suffer from tackling multiple subjects, which is a more challenging and practical scenario. In this work, we aim to promote multi-subject guided text-to-video customization. We propose CustomVideo, a novel framework that can generate identity-preserving videos with the guidance of multiple subjects. To be specific, firstly, we encourage the co-occurrence of multiple subjects via composing them in a single image. Further, upon a basic text-to-video diffusion model, we design a simple yet effective attention control strategy to disentangle different subjects in the latent space of diffusion model. Moreover, to help the model focus on the specific object area, we segment the object from given reference images and provide a corresponding object mask for attention learning. Also, we collect a multi-subject text-to-video generation dataset as a comprehensive benchmark, with 69 individual subjects and 57 meaningful pairs. Extensive qualitative, quantitative, and user study results demonstrate the superiority of our method, compared with the previous state-of-the-art approaches.

Many advanced Large Language Model (LLM) applications require long-context processing, but the self-attention module becomes a bottleneck during the prefilling stage of inference due to its quadratic time complexity with respect to sequence length. Existing sparse attention methods accelerate attention computation by skipping less significant regions of the attention map. However, these approaches typically perform coarse-grained inspection of the attention map, rendering considerable loss in model accuracy. In this paper, we propose SALE, a fine-grained sparse attention method that accelerates the long-context prefilling stage of LLM with negligible loss in model accuracy. SALE achieves fast and accurate fine-grained attention weight estimation through 4-bit quantized query-key products, followed by block-sparse attention to accelerate prefilling computations. For importance evaluation for query-key pairs, we adopt our Relative Attention Score metric, which offers significantly higher efficiency within our framework. We implement a custom CUDA kernel optimized for our approach for hardware efficiency, reducing the additional overhead to approximately 11% of the full attention latency. Notably, SALE requires no parameter training and can be seamlessly integrated into existing systems with trivial code modifications. Experiments on long-context benchmarks demonstrate that our method outperforms existing approaches in accuracy-efficiency trade-offs, achieving at least 3.36x speedups on Llama-3.1-8B for sequences longer than 64K while maintaining model quality.

Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization on long-tail items and limited semantic expressiveness. While recent work explores multimodal representations for behavior retrieval in the General Search Unit (GSU), they often neglect multimodal integration in the fine-grained modeling stage -- the Exact Search Unit (ESU). In this work, we present a systematic analysis of how to effectively leverage multimodal signals across both stages of the two-stage lifelong modeling framework. Our key insight is that simplicity suffices in the GSU: lightweight cosine similarity with high-quality multimodal embeddings outperforms complex retrieval mechanisms. In contrast, the ESU demands richer multimodal sequence modeling and effective ID-multimodal fusion to unlock its full potential. Guided by these principles, we propose MUSE, a simple yet effective multimodal search-based framework. MUSE has been deployed in Taobao display advertising system, enabling 100K-length user behavior sequence modeling and delivering significant gains in top-line metrics with negligible online latency overhead. To foster community research, we share industrial deployment practices and open-source the first large-scale dataset featuring ultra-long behavior sequences paired with high-quality multimodal embeddings. Our code and data is available at https://taobao-mm.github.io.

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually consist of three stages: candidate generation, coarse-grained ranking, and fine-grained ranking. The success of each stage depends on whether the model accurately captures the interests of users, which are usually hidden in users' behavior data. Previous research shows that users' interests are diverse, and one vector is not sufficient to capture users' different preferences. Therefore, many methods use multiple vectors to encode users' interests. However, there are two unsolved problems: (1) The similarity of different vectors in existing methods is too high, with too much redundant information. Consequently, the interests of users are not fully represented. (2) Existing methods model the long-term and short-term behaviors together, ignoring the differences between them. This paper proposes a Hierarchical Multi-Interest Co-Network (HCN) to capture users' diverse interests in the coarse-grained ranking stage. Specifically, we design a hierarchical multi-interest extraction layer to update users' diverse interest centers iteratively. The multiple embedded vectors obtained in this way contain more information and represent the interests of users better in various aspects. Furthermore, we develop a Co-Interest Network to integrate users' long-term and short-term interests. Experiments on several real-world datasets and one large-scale industrial dataset show that HCN effectively outperforms the state-of-the-art methods. We deploy HCN into a large-scale real world E-commerce system and achieve extra 2.5\% improvements on GMV (Gross Merchandise Value).

We introduce a new architecture for personalization of text-to-image diffusion models, coined Mixture-of-Attention (MoA). Inspired by the Mixture-of-Experts mechanism utilized in large language models (LLMs), MoA distributes the generation workload between two attention pathways: a personalized branch and a non-personalized prior branch. MoA is designed to retain the original model's prior by fixing its attention layers in the prior branch, while minimally intervening in the generation process with the personalized branch that learns to embed subjects in the layout and context generated by the prior branch. A novel routing mechanism manages the distribution of pixels in each layer across these branches to optimize the blend of personalized and generic content creation. Once trained, MoA facilitates the creation of high-quality, personalized images featuring multiple subjects with compositions and interactions as diverse as those generated by the original model. Crucially, MoA enhances the distinction between the model's pre-existing capability and the newly augmented personalized intervention, thereby offering a more disentangled subject-context control that was previously unattainable. Project page: https://snap-research.github.io/mixture-of-attention

Recently, recommender systems have been able to emit substantially improved recommendations by leveraging user-provided reviews. Existing methods typically merge all reviews of a given user or item into a long document, and then process user and item documents in the same manner. In practice, however, these two sets of reviews are notably different: users' reviews reflect a variety of items that they have bought and are hence very heterogeneous in their topics, while an item's reviews pertain only to that single item and are thus topically homogeneous. In this work, we develop a novel neural network model that properly accounts for this important difference by means of asymmetric attentive modules. The user module learns to attend to only those signals that are relevant with respect to the target item, whereas the item module learns to extract the most salient contents with regard to properties of the item. Our multi-hierarchical paradigm accounts for the fact that neither are all reviews equally useful, nor are all sentences within each review equally pertinent. Extensive experimental results on a variety of real datasets demonstrate the effectiveness of our method.

Attention-based architectures, in particular transformers, are at the heart of a technological revolution. Interestingly, in addition to helping obtain state-of-the-art results on a wide range of applications, the attention mechanism intrinsically provides meaningful insights on the internal behavior of the model. Can these insights be used as explanations? Debate rages on. In this paper, we mathematically study a simple attention-based architecture and pinpoint the differences between post-hoc and attention-based explanations. We show that they provide quite different results, and that, despite their limitations, post-hoc methods are capable of capturing more useful insights than merely examining the attention weights.

Large Language Models have shown remarkable efficacy in generating streaming data such as text and audio, thanks to their temporally uni-directional attention mechanism, which models correlations between the current token and previous tokens. However, video streaming remains much less explored, despite a growing need for live video processing. State-of-the-art video diffusion models leverage bi-directional temporal attention to model the correlations between the current frame and all the surrounding (i.e. including future) frames, which hinders them from processing streaming videos. To address this problem, we present Live2Diff, the first attempt at designing a video diffusion model with uni-directional temporal attention, specifically targeting live streaming video translation. Compared to previous works, our approach ensures temporal consistency and smoothness by correlating the current frame with its predecessors and a few initial warmup frames, without any future frames. Additionally, we use a highly efficient denoising scheme featuring a KV-cache mechanism and pipelining, to facilitate streaming video translation at interactive framerates. Extensive experiments demonstrate the effectiveness of the proposed attention mechanism and pipeline, outperforming previous methods in terms of temporal smoothness and/or efficiency.

Benefiting from the capability of building inter-dependencies among channels or spatial locations, attention mechanisms have been extensively studied and broadly used in a variety of computer vision tasks recently. In this paper, we investigate light-weight but effective attention mechanisms and present triplet attention, a novel method for computing attention weights by capturing cross-dimension interaction using a three-branch structure. For an input tensor, triplet attention builds inter-dimensional dependencies by the rotation operation followed by residual transformations and encodes inter-channel and spatial information with negligible computational overhead. Our method is simple as well as efficient and can be easily plugged into classic backbone networks as an add-on module. We demonstrate the effectiveness of our method on various challenging tasks including image classification on ImageNet-1k and object detection on MSCOCO and PASCAL VOC datasets. Furthermore, we provide extensive in-sight into the performance of triplet attention by visually inspecting the GradCAM and GradCAM++ results. The empirical evaluation of our method supports our intuition on the importance of capturing dependencies across dimensions when computing attention weights. Code for this paper can be publicly accessed at https://github.com/LandskapeAI/triplet-attention

Ensuring the long-term sustainability of recommender systems (RS) emerges as a crucial issue. Traditional offline evaluation methods for RS typically focus on immediate user feedback, such as clicks, but they often neglect the long-term impact of content creators. On real-world content platforms, creators can strategically produce and upload new items based on user feedback and preference trends. While previous studies have attempted to model creator behavior, they often overlook the role of information asymmetry. This asymmetry arises because creators primarily have access to feedback on the items they produce, while platforms possess data on the entire spectrum of user feedback. Current RS simulators, however, fail to account for this asymmetry, leading to inaccurate long-term evaluations. To address this gap, we propose CreAgent, a Large Language Model (LLM)-empowered creator simulation agent. By incorporating game theory's belief mechanism and the fast-and-slow thinking framework, CreAgent effectively simulates creator behavior under conditions of information asymmetry. Additionally, we enhance CreAgent's simulation ability by fine-tuning it using Proximal Policy Optimization (PPO). Our credibility validation experiments show that CreAgent aligns well with the behaviors between real-world platform and creator, thus improving the reliability of long-term RS evaluations. Moreover, through the simulation of RS involving CreAgents, we can explore how fairness- and diversity-aware RS algorithms contribute to better long-term performance for various stakeholders. CreAgent and the simulation platform are publicly available at https://github.com/shawnye2000/CreAgent.

We present RecoWorld, a blueprint for building simulated environments tailored to agentic recommender systems. Such environments give agents a proper training space where they can learn from errors without impacting real users. RecoWorld distinguishes itself with a dual-view architecture: a simulated user and an agentic recommender engage in multi-turn interactions aimed at maximizing user retention. The user simulator reviews recommended items, updates its mindset, and when sensing potential user disengagement, generates reflective instructions. The agentic recommender adapts its recommendations by incorporating these user instructions and reasoning traces, creating a dynamic feedback loop that actively engages users. This process leverages the exceptional reasoning capabilities of modern LLMs. We explore diverse content representations within the simulator, including text-based, multimodal, and semantic ID modeling, and discuss how multi-turn RL enables the recommender to refine its strategies through iterative interactions. RecoWorld also supports multi-agent simulations, allowing creators to simulate the responses of targeted user populations. It marks an important first step toward recommender systems where users and agents collaboratively shape personalized information streams. We envision new interaction paradigms where "user instructs, recommender responds," jointly optimizing user retention and engagement.

We provide a probabilistic interpretation of attention and show that the standard dot-product attention in transformers is a special case of Maximum A Posteriori (MAP) inference. The proposed approach suggests the use of Expectation Maximization algorithms for online adaptation of key and value model parameters. This approach is useful for cases in which external agents, e.g., annotators, provide inference-time information about the correct values of some tokens, e.g, the semantic category of some pixels, and we need for this new information to propagate to other tokens in a principled manner. We illustrate the approach on an interactive semantic segmentation task in which annotators and models collaborate online to improve annotation efficiency. Using standard benchmarks, we observe that key adaptation boosts model performance (sim10% mIoU) in the low feedback regime and value propagation improves model responsiveness in the high feedback regime. A PyTorch layer implementation of our probabilistic attention model will be made publicly available here: https://github.com/apple/ml-probabilistic-attention.

Large language models are extensively applied across a wide range of tasks, such as customer support, content creation, educational tutoring, and providing financial guidance. However, a well-known drawback is their predisposition to generate hallucinations. This damages the trustworthiness of the information these models provide, impacting decision-making and user confidence. We propose a method to detect hallucinations by looking at the structure of the latent space and finding associations within hallucinated and non-hallucinated generations. We create a graph structure that connects generations that lie closely in the embedding space. Moreover, we employ a Graph Attention Network which utilizes message passing to aggregate information from neighboring nodes and assigns varying degrees of importance to each neighbor based on their relevance. Our findings show that 1) there exists a structure in the latent space that differentiates between hallucinated and non-hallucinated generations, 2) Graph Attention Networks can learn this structure and generalize it to unseen generations, and 3) the robustness of our method is enhanced when incorporating contrastive learning. When evaluated against evidence-based benchmarks, our model performs similarly without access to search-based methods.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

We present Lightning Attention, the first linear attention implementation that maintains a constant training speed for various sequence lengths under fixed memory consumption. Due to the issue with cumulative summation operations (cumsum), previous linear attention implementations cannot achieve their theoretical advantage in a casual setting. However, this issue can be effectively solved by utilizing different attention calculation strategies to compute the different parts of attention. Specifically, we split the attention calculation into intra-blocks and inter-blocks and use conventional attention computation for intra-blocks and linear attention kernel tricks for inter-blocks. This eliminates the need for cumsum in the linear attention calculation. Furthermore, a tiling technique is adopted through both forward and backward procedures to take full advantage of the GPU hardware. To enhance accuracy while preserving efficacy, we introduce TransNormerLLM (TNL), a new architecture that is tailored to our lightning attention. We conduct rigorous testing on standard and self-collected datasets with varying model sizes and sequence lengths. TNL is notably more efficient than other language models. In addition, benchmark results indicate that TNL performs on par with state-of-the-art LLMs utilizing conventional transformer structures. The source code is released at github.com/OpenNLPLab/TransnormerLLM.

Machine learning generated content such as image artworks, textual poems and music become prominent in recent years. These tools attract much attention from the media, artists, researchers, and investors. Because these tools are data-driven, they are inherently different than the traditional creative tools which arises the question - who may own the content that is generated by these tools? In this paper we aim to address this question, we start by providing a background to this problem, raising several candidates that may own the content and arguments for each one of them. Then we propose a possible algorithmic solution in the vision-based model's regime. Finally, we discuss the broader implications of this problem.

Since the advent of ChatGPT, Large Language Models (LLMs) have excelled in various tasks but remain largely as black-box systems. Consequently, their development relies heavily on data-driven approaches, limiting performance enhancement through changes in internal architecture and reasoning pathways. As a result, many researchers have begun exploring the potential internal mechanisms of LLMs, aiming to identify the essence of their reasoning bottlenecks, with most studies focusing on attention heads. Our survey aims to shed light on the internal reasoning processes of LLMs by concentrating on the interpretability and underlying mechanisms of attention heads. We first distill the human thought process into a four-stage framework: Knowledge Recalling, In-Context Identification, Latent Reasoning, and Expression Preparation. Using this framework, we systematically review existing research to identify and categorize the functions of specific attention heads. Furthermore, we summarize the experimental methodologies used to discover these special heads, dividing them into two categories: Modeling-Free methods and Modeling-Required methods. Also, we outline relevant evaluation methods and benchmarks. Finally, we discuss the limitations of current research and propose several potential future directions. Our reference list is open-sourced at https://github.com/IAAR-Shanghai/Awesome-Attention-Heads.

The success of Transformer language models is widely credited to their dot-product attention mechanism, which interweaves a set of key design principles: mixing information across positions (enabling multi-token interactions), sequence-dependent activations (where attention weights adapt to each input), a specific mathematical form (dot-product similarities plus softmax weighting), and coupling of queries and keys to evolving hidden states (grounding attention in the current layer). However, the necessity of each of these principles remains largely untested. In this work, we systematically deconstruct attention by designing controlled variants that selectively relax these principles, applied both uniformly across all layers and in hybrid architectures where only some layers retain standard attention. Our empirical analysis reveals that mechanisms for mixing tokens are indispensable, as their absence collapses models to near-random behavior, while the exact mathematical form and sequence dependency can be substantially relaxed, especially when preserved in just a subset of layers. Surprisingly, even variants that fail in isolation can achieve robust performance when interleaved with standard attention, highlighting a cooperative effect. These findings deepen our understanding of what truly underpins attention's effectiveness and open new avenues for simplifying language models without sacrificing performance.

Attention has become more attractive in person reidentification (ReID) as it is capable of biasing the allocation of available resources towards the most informative parts of an input signal. However, state-of-the-art works concentrate only on coarse or first-order attention design, e.g. spatial and channels attention, while rarely exploring higher-order attention mechanism. We take a step towards addressing this problem. In this paper, we first propose the High-Order Attention (HOA) module to model and utilize the complex and high-order statistics information in attention mechanism, so as to capture the subtle differences among pedestrians and to produce the discriminative attention proposals. Then, rethinking person ReID as a zero-shot learning problem, we propose the Mixed High-Order Attention Network (MHN) to further enhance the discrimination and richness of attention knowledge in an explicit manner. Extensive experiments have been conducted to validate the superiority of our MHN for person ReID over a wide variety of state-of-the-art methods on three large-scale datasets, including Market-1501, DukeMTMC-ReID and CUHK03-NP. Code is available at http://www.bhchen.cn/.

We present Pyramid Attention Broadcast (PAB), a real-time, high quality and training-free approach for DiT-based video generation. Our method is founded on the observation that attention difference in the diffusion process exhibits a U-shaped pattern, indicating significant redundancy. We mitigate this by broadcasting attention outputs to subsequent steps in a pyramid style. It applies different broadcast strategies to each attention based on their variance for best efficiency. We further introduce broadcast sequence parallel for more efficient distributed inference. PAB demonstrates superior results across three models compared to baselines, achieving real-time generation for up to 720p videos. We anticipate that our simple yet effective method will serve as a robust baseline and facilitate future research and application for video generation.

This paper proposes joint attention estimation in a single image. Different from related work in which only the gaze-related attributes of people are independently employed, (I) their locations and actions are also employed as contextual cues for weighting their attributes, and (ii) interactions among all of these attributes are explicitly modeled in our method. For the interaction modeling, we propose a novel Transformer-based attention network to encode joint attention as low-dimensional features. We introduce a specialized MLP head with positional embedding to the Transformer so that it predicts pixelwise confidence of joint attention for generating the confidence heatmap. This pixelwise prediction improves the heatmap accuracy by avoiding the ill-posed problem in which the high-dimensional heatmap is predicted from the low-dimensional features. The estimated joint attention is further improved by being integrated with general image-based attention estimation. Our method outperforms SOTA methods quantitatively in comparative experiments. Code: https://anonymous.4open.science/r/anonymized_codes-ECA4.

Sequential dynamics are a key feature of many modern recommender systems, which seek to capture the `context' of users' activities on the basis of actions they have performed recently. To capture such patterns, two approaches have proliferated: Markov Chains (MCs) and Recurrent Neural Networks (RNNs). Markov Chains assume that a user's next action can be predicted on the basis of just their last (or last few) actions, while RNNs in principle allow for longer-term semantics to be uncovered. Generally speaking, MC-based methods perform best in extremely sparse datasets, where model parsimony is critical, while RNNs perform better in denser datasets where higher model complexity is affordable. The goal of our work is to balance these two goals, by proposing a self-attention based sequential model (SASRec) that allows us to capture long-term semantics (like an RNN), but, using an attention mechanism, makes its predictions based on relatively few actions (like an MC). At each time step, SASRec seeks to identify which items are `relevant' from a user's action history, and use them to predict the next item. Extensive empirical studies show that our method outperforms various state-of-the-art sequential models (including MC/CNN/RNN-based approaches) on both sparse and dense datasets. Moreover, the model is an order of magnitude more efficient than comparable CNN/RNN-based models. Visualizations on attention weights also show how our model adaptively handles datasets with various density, and uncovers meaningful patterns in activity sequences.

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

Language varies across users and their interested fields in social media data: words authored by a user across his/her interests may have different meanings (e.g., cool) or sentiments (e.g., fast). However, most of the existing methods to train user embeddings ignore the variations across user interests, such as product and movie categories (e.g., drama vs. action). In this study, we treat the user interest as domains and empirically examine how the user language can vary across the user factor in three English social media datasets. We then propose a user embedding model to account for the language variability of user interests via a multitask learning framework. The model learns user language and its variations without human supervision. While existing work mainly evaluated the user embedding by extrinsic tasks, we propose an intrinsic evaluation via clustering and evaluate user embeddings by an extrinsic task, text classification. The experiments on the three English-language social media datasets show that our proposed approach can generally outperform baselines via adapting the user factor.

To provide more accurate, diverse, and explainable recommendation, it is compulsory to go beyond modeling user-item interactions and take side information into account. Traditional methods like factorization machine (FM) cast it as a supervised learning problem, which assumes each interaction as an independent instance with side information encoded. Due to the overlook of the relations among instances or items (e.g., the director of a movie is also an actor of another movie), these methods are insufficient to distill the collaborative signal from the collective behaviors of users. In this work, we investigate the utility of knowledge graph (KG), which breaks down the independent interaction assumption by linking items with their attributes. We argue that in such a hybrid structure of KG and user-item graph, high-order relations --- which connect two items with one or multiple linked attributes --- are an essential factor for successful recommendation. We propose a new method named Knowledge Graph Attention Network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion. It recursively propagates the embeddings from a node's neighbors (which can be users, items, or attributes) to refine the node's embedding, and employs an attention mechanism to discriminate the importance of the neighbors. Our KGAT is conceptually advantageous to existing KG-based recommendation methods, which either exploit high-order relations by extracting paths or implicitly modeling them with regularization. Empirical results on three public benchmarks show that KGAT significantly outperforms state-of-the-art methods like Neural FM and RippleNet. Further studies verify the efficacy of embedding propagation for high-order relation modeling and the interpretability benefits brought by the attention mechanism.

Vision language models (VLMs) often generate hallucination, i.e., content that cannot be substantiated by either textual or visual inputs. Prior work primarily attributes this to over-reliance on linguistic prior knowledge rather than visual inputs. Some methods attempt to mitigate hallucination by amplifying visual token attention proportionally to their attention scores. However, these methods overlook the visual attention sink problem, where attention is frequently misallocated to task-irrelevant visual regions, and neglect cross-modal fusion balance by enhancing only visual attention without adjusting attention to the user query. This can result in amplifying incorrect areas while failing to properly interpret the user query. To address these challenges, we propose a simple yet effective method called Gaze Shift-Guided Cross-modal Fusion Enhancement (GIFT). GIFT pre-computes a holistic visual saliency map by tracking positive changes in visual attention, or "gaze shifts", during user query comprehension, and leverages this map to amplify attention to both salient visual information and the user query at each decoding step. This reduces the impact of visual attention sink, as irrelevant tokens exhibit minimal shifts, while ensuring balanced cross-modal fusion for well-integrated representation. Extensive experiments show that GIFT effectively mitigates hallucination in VLMs across both generative and classification tasks, achieving up to 20.7% improvement over greedy decoding, while maintaining general vision-language performance with low computational overhead.

An efficient attention implementation is essential for large models due to its quadratic time complexity. Fortunately, attention commonly exhibits sparsity, i.e., many values in the attention map are near zero, allowing for the omission of corresponding computations. Many studies have utilized the sparse pattern to accelerate attention. However, most existing works focus on optimizing attention within specific models by exploiting certain sparse patterns of the attention map. A universal sparse attention that guarantees both the speedup and end-to-end performance of diverse models remains elusive. In this paper, we propose SpargeAttn, a universal sparse and quantized attention for any model. Our method uses a two-stage online filter: in the first stage, we rapidly and accurately predict the attention map, enabling the skip of some matrix multiplications in attention. In the second stage, we design an online softmax-aware filter that incurs no extra overhead and further skips some matrix multiplications. Experiments show that our method significantly accelerates diverse models, including language, image, and video generation, without sacrificing end-to-end metrics. The codes are available at https://github.com/thu-ml/SpargeAttn.

Sequential recommendations have drawn significant attention in modeling the user's historical behaviors to predict the next item. With the booming development of multimodal data (e.g., image, text) on internet platforms, sequential recommendation also benefits from the incorporation of multimodal data. Most methods introduce modal features of items as side information and simply concatenates them to learn unified user interests. Nevertheless, these methods encounter the limitation in modeling multimodal differences. We argue that user interests and item relationships vary across different modalities. To address this problem, we propose a novel Multimodal Difference Learning framework for Sequential Recommendation, MDSRec for brevity. Specifically, we first explore the differences in item relationships by constructing modal-aware item relation graphs with behavior signal to enhance item representations. Then, to capture the differences in user interests across modalities, we design a interest-centralized attention mechanism to independently model user sequence representations in different modalities. Finally, we fuse the user embeddings from multiple modalities to achieve accurate item recommendation. Experimental results on five real-world datasets demonstrate the superiority of MDSRec over state-of-the-art baselines and the efficacy of multimodal difference learning.

In human-written articles, we often leverage the subtleties of text style, such as bold and italics, to guide the attention of readers. These textual emphases are vital for the readers to grasp the conveyed information. When interacting with large language models (LLMs), we have a similar need - steering the model to pay closer attention to user-specified information, e.g., an instruction. Existing methods, however, are constrained to process plain text and do not support such a mechanism. This motivates us to introduce PASTA - Post-hoc Attention STeering Approach, a method that allows LLMs to read text with user-specified emphasis marks. To this end, PASTA identifies a small subset of attention heads and applies precise attention reweighting on them, directing the model attention to user-specified parts. Like prompting, PASTA is applied at inference time and does not require changing any model parameters. Experiments demonstrate that PASTA can substantially enhance an LLM's ability to follow user instructions or integrate new knowledge from user inputs, leading to a significant performance improvement on a variety of tasks, e.g., an average accuracy improvement of 22% for LLAMA-7B. Our code is publicly available at https://github.com/QingruZhang/PASTA .

Modern web interfaces are unnecessarily complex to use as they overwhelm users with excessive text and visuals unrelated to their current goals. This problem particularly impacts screen reader users (SRUs), who navigate content sequentially and may spend minutes traversing irrelevant elements before reaching desired information compared to vision users (VUs) who visually skim in seconds. We present Task Mode, a system that dynamically filters web content based on user-specified goals using large language models to identify and prioritize relevant elements while minimizing distractions. Our approach preserves page structure while offering multiple viewing modes tailored to different access needs. Our user study with 12 participants (6 VUs, 6 SRUs) demonstrates that our approach reduced task completion time for SRUs while maintaining performance for VUs, decreasing the completion time gap between groups from 2x to 1.2x. 11 of 12 participants wanted to use Task Mode in the future, reporting that Task Mode supported completing tasks with less effort and fewer distractions. This work demonstrates how designing new interactions simultaneously for visual and non-visual access can reduce rather than reinforce accessibility disparities in future technology created by human-computer interaction researchers and practitioners.

Optimizing the presentation of search and recommendation results is crucial to enhancing user experience and engagement. Whole Page Optimization (WPO) plays a pivotal role in this process, as it directly influences how information is surfaced to users. While Pre-trained Large Language Models (LLMs) have demonstrated remarkable capabilities in generating coherent and contextually relevant content, fine-tuning these models for complex tasks like WPO presents challenges. Specifically, the need for extensive human-annotated data to mitigate issues such as hallucinations and model instability can be prohibitively expensive, especially in large-scale systems that interact with millions of items daily. In this work, we address the challenge of fine-tuning LLMs for WPO by using user feedback as the supervision. Unlike manually labeled datasets, user feedback is inherently noisy and less precise. To overcome this, we propose a reward-based fine-tuning approach, PageLLM, which employs a mixed-grained reward mechanism that combines page-level and item-level rewards. The page-level reward evaluates the overall quality and coherence, while the item-level reward focuses on the accuracy and relevance of key recommendations. This dual-reward structure ensures that both the holistic presentation and the critical individual components are optimized. We validate PageLLM on both public and industrial datasets. PageLLM outperforms baselines and achieves a 0.44\% GMV increase in an online A/B test with over 10 million users, demonstrating its real-world impact.

Instant Messaging is a popular means for daily communication, allowing users to send text and stickers. As the saying goes, "a picture is worth a thousand words", so developing an effective sticker retrieval technique is crucial for enhancing user experience. However, existing sticker retrieval methods rely on labeled data to interpret stickers, and general-purpose Vision-Language Models (VLMs) often struggle to capture the unique semantics of stickers. Additionally, relevant-based sticker retrieval methods lack personalization, creating a gap between diverse user expectations and retrieval results. To address these, we propose the Personalized Sticker Retrieval with Vision-Language Model framework, namely PerSRV, structured into offline calculations and online processing modules. The online retrieval part follows the paradigm of relevant recall and personalized ranking, supported by the offline pre-calculation parts, which are sticker semantic understanding, utility evaluation and personalization modules. Firstly, for sticker-level semantic understanding, we supervised fine-tuned LLaVA-1.5-7B to generate human-like sticker semantics, complemented by textual content extracted from figures and historical interaction queries. Secondly, we investigate three crowd-sourcing metrics for sticker utility evaluation. Thirdly, we cluster style centroids based on users' historical interactions to achieve personal preference modeling. Finally, we evaluate our proposed PerSRV method on a public sticker retrieval dataset from WeChat, containing 543,098 candidates and 12,568 interactions. Experimental results show that PerSRV significantly outperforms existing methods in multi-modal sticker retrieval. Additionally, our fine-tuned VLM delivers notable improvements in sticker semantic understandings.

User queries in e-commerce search are often vague, short, and underspecified, making it difficult for retrieval systems to match them accurately against structured product catalogs. This challenge is amplified by the one-to-many nature of user intent, where a single query can imply diverse and competing needs. Existing methods, including neural query expansion and prompting-based LLM approaches, fall short in real-world settings: they struggle to capture nuanced user intent, often generate outputs that violate platform constraints, and rely on workflows that are difficult to scale in production. We propose Learning to Expand via Search Engine-feedback Reinforcement (LESER), a novel framework that fine-tunes a context-aware LLM using real-time search engine feedback as supervision. LESER formulates query expansion as a retrieval optimization task and leverages Group Relative Policy Optimization to learn directly from relevance and coverage metrics. LESER is trained to reason over search results and produce high quality query expansions that align with platform rules and retrieval objectives. We evaluate LESER on large-scale, real-world e-commerce datasets, demonstrating substantial improvements in both offline and online settings. Our results show that LESER not only enhances semantic coverage and retrieval relevance but also delivers measurable gains in user engagement, making it a practical and scalable solution for modern search systems.

Transformers based on the attention mechanism have achieved impressive success in various areas. However, the attention mechanism has a quadratic complexity, significantly impeding Transformers from dealing with numerous tokens and scaling up to bigger models. Previous methods mainly utilize the similarity decomposition and the associativity of matrix multiplication to devise linear-time attention mechanisms. They avoid degeneration of attention to a trivial distribution by reintroducing inductive biases such as the locality, thereby at the expense of model generality and expressiveness. In this paper, we linearize Transformers free from specific inductive biases based on the flow network theory. We cast attention as the information flow aggregated from the sources (values) to the sinks (results) through the learned flow capacities (attentions). Within this framework, we apply the property of flow conservation into attention and propose the Flow-Attention mechanism of linear complexity. By respectively conserving the incoming flow of sinks for source competition and the outgoing flow of sources for sink allocation, Flow-Attention inherently generates informative attentions without using specific inductive biases. Empowered by the Flow-Attention, Flowformer yields strong performance in linear time for wide areas, including long sequence, time series, vision, natural language, and reinforcement learning. The code and settings are available at this repository: https://github.com/thuml/Flowformer.

Recent advancements in diffusion models have notably improved the perceptual quality of generated images in text-to-image synthesis tasks. However, diffusion models often struggle to produce images that accurately reflect the intended semantics of the associated text prompts. We examine cross-attention layers in diffusion models and observe a propensity for these layers to disproportionately focus on certain tokens during the generation process, thereby undermining semantic fidelity. To address the issue of dominant attention, we introduce attention regulation, a computation-efficient on-the-fly optimization approach at inference time to align attention maps with the input text prompt. Notably, our method requires no additional training or fine-tuning and serves as a plug-in module on a model. Hence, the generation capacity of the original model is fully preserved. We compare our approach with alternative approaches across various datasets, evaluation metrics, and diffusion models. Experiment results show that our method consistently outperforms other baselines, yielding images that more faithfully reflect the desired concepts with reduced computation overhead. Code is available at https://github.com/YaNgZhAnG-V5/attention_regulation.

Personalizing text-to-image models to generate images of specific subjects across diverse scenes and styles is a rapidly advancing field. Current approaches often face challenges in maintaining a balance between identity preservation and alignment with the input text prompt. Some methods rely on a single textual token to represent a subject, which limits expressiveness, while others employ richer representations but disrupt the model's prior, diminishing prompt alignment. In this work, we introduce Nested Attention, a novel mechanism that injects a rich and expressive image representation into the model's existing cross-attention layers. Our key idea is to generate query-dependent subject values, derived from nested attention layers that learn to select relevant subject features for each region in the generated image. We integrate these nested layers into an encoder-based personalization method, and show that they enable high identity preservation while adhering to input text prompts. Our approach is general and can be trained on various domains. Additionally, its prior preservation allows us to combine multiple personalized subjects from different domains in a single image.

Transformer models are revolutionizing machine learning, but their inner workings remain mysterious. In this work, we present a new visualization technique designed to help researchers understand the self-attention mechanism in transformers that allows these models to learn rich, contextual relationships between elements of a sequence. The main idea behind our method is to visualize a joint embedding of the query and key vectors used by transformer models to compute attention. Unlike previous attention visualization techniques, our approach enables the analysis of global patterns across multiple input sequences. We create an interactive visualization tool, AttentionViz, based on these joint query-key embeddings, and use it to study attention mechanisms in both language and vision transformers. We demonstrate the utility of our approach in improving model understanding and offering new insights about query-key interactions through several application scenarios and expert feedback.

Recent progress in personalized image generation using diffusion models has been significant. However, development in the area of open-domain and non-fine-tuning personalized image generation is proceeding rather slowly. In this paper, we propose Subject-Diffusion, a novel open-domain personalized image generation model that, in addition to not requiring test-time fine-tuning, also only requires a single reference image to support personalized generation of single- or multi-subject in any domain. Firstly, we construct an automatic data labeling tool and use the LAION-Aesthetics dataset to construct a large-scale dataset consisting of 76M images and their corresponding subject detection bounding boxes, segmentation masks and text descriptions. Secondly, we design a new unified framework that combines text and image semantics by incorporating coarse location and fine-grained reference image control to maximize subject fidelity and generalization. Furthermore, we also adopt an attention control mechanism to support multi-subject generation. Extensive qualitative and quantitative results demonstrate that our method outperforms other SOTA frameworks in single, multiple, and human customized image generation. Please refer to our https://oppo-mente-lab.github.io/subject_diffusion/{project page}

We propose a novel attention mechanism, named Cog Attention, that enables attention weights to be negative for enhanced expressiveness, which stems from two key factors: (1) Cog Attention can shift the token deletion and copying function from a static OV matrix to dynamic QK inner products, with the OV matrix now focusing more on refinement or modification. The attention head can simultaneously delete, copy, or retain tokens by assigning them negative, positive, or minimal attention weights, respectively. As a result, a single attention head becomes more flexible and expressive. (2) Cog Attention improves the model's robustness against representational collapse, which can occur when earlier tokens are over-squashed into later positions, leading to homogeneous representations. Negative weights reduce effective information paths from earlier to later tokens, helping to mitigate this issue. We develop Transformer-like models which use Cog Attention as attention modules, including decoder-only models for language modeling and U-ViT diffusion models for image generation. Experiments show that models using Cog Attention exhibit superior performance compared to those employing traditional softmax attention modules. Our approach suggests a promising research direction for rethinking and breaking the entrenched constraints of traditional softmax attention, such as the requirement for non-negative weights.

Motivated by the factorization inherent in the original fast multipole method and the improved fast Gauss transform we introduce a factorable form of attention that operates efficiently in high dimensions. This approach reduces the computational and memory complexity of the attention mechanism in transformers from O(N^2) to O(N). In comparison to previous attempts, our work presents a linearly scaled attention mechanism that maintains the full representation of the attention matrix without compromising on sparsification and incorporates the all-to-all relationship between tokens. We explore the properties of our new attention metric and conduct tests in various standard settings. Results indicate that our attention mechanism has a robust performance and holds significant promise for diverse applications where self-attention is used.

Transformer-based video diffusion models (VDMs) deliver state-of-the-art video generation quality but are constrained by the quadratic cost of self-attention, making long sequences and high resolutions computationally expensive. While linear attention offers sub-quadratic complexity, prior attempts fail to match the expressiveness of softmax attention without costly retraining. We introduce Attention Surgery, an efficient framework for linearizing or hybridizing attention in pretrained VDMs without training from scratch. Inspired by recent advances in language models, our method combines a novel hybrid attention mechanism-mixing softmax and linear tokens-with a lightweight distillation and fine-tuning pipeline requiring only a few GPU-days. Additionally, we incorporate a cost-aware block-rate strategy to balance expressiveness and efficiency across layers. Applied to Wan2.1 1.3B, a state-of-the-art DiT-based VDM, Attention Surgery achieves the first competitive sub-quadratic attention video diffusion models, reducing attention cost by up to 40\% in terms of FLOPs, while maintaining generation quality as measured on the standard VBench and VBench-2.0 benchmarks.

We present GazeGen, a user interaction system that generates visual content (images and videos) for locations indicated by the user's eye gaze. GazeGen allows intuitive manipulation of visual content by targeting regions of interest with gaze. Using advanced techniques in object detection and generative AI, GazeGen performs gaze-controlled image adding/deleting, repositioning, and surface material changes of image objects, and converts static images into videos. Central to GazeGen is the DFT Gaze (Distilled and Fine-Tuned Gaze) agent, an ultra-lightweight model with only 281K parameters, performing accurate real-time gaze predictions tailored to individual users' eyes on small edge devices. GazeGen is the first system to combine visual content generation with real-time gaze estimation, made possible exclusively by DFT Gaze. This real-time gaze estimation enables various visual content generation tasks, all controlled by the user's gaze. The input for DFT Gaze is the user's eye images, while the inputs for visual content generation are the user's view and the predicted gaze point from DFT Gaze. To achieve efficient gaze predictions, we derive the small model from a large model (10x larger) via novel knowledge distillation and personal adaptation techniques. We integrate knowledge distillation with a masked autoencoder, developing a compact yet powerful gaze estimation model. This model is further fine-tuned with Adapters, enabling highly accurate and personalized gaze predictions with minimal user input. DFT Gaze ensures low-latency and precise gaze tracking, supporting a wide range of gaze-driven tasks. We validate the performance of DFT Gaze on AEA and OpenEDS2020 benchmarks, demonstrating low angular gaze error and low latency on the edge device (Raspberry Pi 4). Furthermore, we describe applications of GazeGen, illustrating its versatility and effectiveness in various usage scenarios.

Lifelong user behavior sequences, comprising up to tens of thousands of history behaviors, are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted to handle these long sequences: a few relevant behaviors are first searched from the original long sequences via an attention mechanism in the first stage and then aggregated with the target item to construct a discriminative representation for prediction in the second stage. In this work, we identify and characterize, for the first time, a neglected deficiency in existing long-sequence recommendation models: a single set of embeddings struggles with learning both attention and representation, leading to interference between these two processes. Initial attempts to address this issue using linear projections -- a technique borrowed from language processing -- proved ineffective, shedding light on the unique challenges of recommendation models. To overcome this, we propose the Decoupled Attention and Representation Embeddings (DARE) model, where two distinct embedding tables are initialized and learned separately to fully decouple attention and representation. Extensive experiments and analysis demonstrate that DARE provides more accurate search of correlated behaviors and outperforms baselines with AUC gains up to 0.9% on public datasets and notable online system improvements. Furthermore, decoupling embedding spaces allows us to reduce the attention embedding dimension and accelerate the search procedure by 50% without significant performance impact, enabling more efficient, high-performance online serving.

Recently, generative retrieval-based recommendation systems have emerged as a promising paradigm. However, most modern recommender systems adopt a retrieve-and-rank strategy, where the generative model functions only as a selector during the retrieval stage. In this paper, we propose OneRec, which replaces the cascaded learning framework with a unified generative model. To the best of our knowledge, this is the first end-to-end generative model that significantly surpasses current complex and well-designed recommender systems in real-world scenarios. Specifically, OneRec includes: 1) an encoder-decoder structure, which encodes the user's historical behavior sequences and gradually decodes the videos that the user may be interested in. We adopt sparse Mixture-of-Experts (MoE) to scale model capacity without proportionally increasing computational FLOPs. 2) a session-wise generation approach. In contrast to traditional next-item prediction, we propose a session-wise generation, which is more elegant and contextually coherent than point-by-point generation that relies on hand-crafted rules to properly combine the generated results. 3) an Iterative Preference Alignment module combined with Direct Preference Optimization (DPO) to enhance the quality of the generated results. Unlike DPO in NLP, a recommendation system typically has only one opportunity to display results for each user's browsing request, making it impossible to obtain positive and negative samples simultaneously. To address this limitation, We design a reward model to simulate user generation and customize the sampling strategy. Extensive experiments have demonstrated that a limited number of DPO samples can align user interest preferences and significantly improve the quality of generated results. We deployed OneRec in the main scene of Kuaishou, achieving a 1.6\% increase in watch-time, which is a substantial improvement.

The Transformer is a sequence model that forgoes traditional recurrent architectures in favor of a fully attention-based approach. Besides improving performance, an advantage of using attention is that it can also help to interpret a model by showing how the model assigns weight to different input elements. However, the multi-layer, multi-head attention mechanism in the Transformer model can be difficult to decipher. To make the model more accessible, we introduce an open-source tool that visualizes attention at multiple scales, each of which provides a unique perspective on the attention mechanism. We demonstrate the tool on BERT and OpenAI GPT-2 and present three example use cases: detecting model bias, locating relevant attention heads, and linking neurons to model behavior.

Existing video recommender systems rely primarily on user-defined metadata or on low-level visual and acoustic signals extracted by specialised encoders. These low-level features describe what appears on the screen but miss deeper semantics such as intent, humour, and world knowledge that make clips resonate with viewers. For example, is a 30-second clip simply a singer on a rooftop, or an ironic parody filmed amid the fairy chimneys of Cappadocia, Turkey? Such distinctions are critical to personalised recommendations yet remain invisible to traditional encoding pipelines. In this paper, we introduce a simple, recommendation system-agnostic zero-finetuning framework that injects high-level semantics into the recommendation pipeline by prompting an off-the-shelf Multimodal Large Language Model (MLLM) to summarise each clip into a rich natural-language description (e.g. "a superhero parody with slapstick fights and orchestral stabs"), bridging the gap between raw content and user intent. We use MLLM output with a state-of-the-art text encoder and feed it into standard collaborative, content-based, and generative recommenders. On the MicroLens-100K dataset, which emulates user interactions with TikTok-style videos, our framework consistently surpasses conventional video, audio, and metadata features in five representative models. Our findings highlight the promise of leveraging MLLMs as on-the-fly knowledge extractors to build more intent-aware video recommenders.

Attention-based arbitrary style transfer studies have shown promising performance in synthesizing vivid local style details. They typically use the all-to-all attention mechanism -- each position of content features is fully matched to all positions of style features. However, all-to-all attention tends to generate distorted style patterns and has quadratic complexity, limiting the effectiveness and efficiency of arbitrary style transfer. In this paper, we propose a novel all-to-key attention mechanism -- each position of content features is matched to stable key positions of style features -- that is more in line with the characteristics of style transfer. Specifically, it integrates two newly proposed attention forms: distributed and progressive attention. Distributed attention assigns attention to key style representations that depict the style distribution of local regions; Progressive attention pays attention from coarse-grained regions to fine-grained key positions. The resultant module, dubbed StyA2K, shows extraordinary performance in preserving the semantic structure and rendering consistent style patterns. Qualitative and quantitative comparisons with state-of-the-art methods demonstrate the superior performance of our approach.

RLHF techniques like DPO can significantly improve the generation quality of text-to-image diffusion models. However, these methods optimize for a single reward that aligns model generation with population-level preferences, neglecting the nuances of individual users' beliefs or values. This lack of personalization limits the efficacy of these models. To bridge this gap, we introduce PPD, a multi-reward optimization objective that aligns diffusion models with personalized preferences. With PPD, a diffusion model learns the individual preferences of a population of users in a few-shot way, enabling generalization to unseen users. Specifically, our approach (1) leverages a vision-language model (VLM) to extract personal preference embeddings from a small set of pairwise preference examples, and then (2) incorporates the embeddings into diffusion models through cross attention. Conditioning on user embeddings, the text-to-image models are fine-tuned with the DPO objective, simultaneously optimizing for alignment with the preferences of multiple users. Empirical results demonstrate that our method effectively optimizes for multiple reward functions and can interpolate between them during inference. In real-world user scenarios, with as few as four preference examples from a new user, our approach achieves an average win rate of 76\% over Stable Cascade, generating images that more accurately reflect specific user preferences.

This paper develops an agentic framework that employs large language models (LLMs) to automate the generation of persuasive and grounded marketing content, using real estate listing descriptions as our focal application domain. Our method is designed to align the generated content with user preferences while highlighting useful factual attributes. This agent consists of three key modules: (1) Grounding Module, mimicking expert human behavior to predict marketable features; (2) Personalization Module, aligning content with user preferences; (3) Marketing Module, ensuring factual accuracy and the inclusion of localized features. We conduct systematic human-subject experiments in the domain of real estate marketing, with a focus group of potential house buyers. The results demonstrate that marketing descriptions generated by our approach are preferred over those written by human experts by a clear margin. Our findings suggest a promising LLM-based agentic framework to automate large-scale targeted marketing while ensuring responsible generation using only facts.

News recommendation systems play a vital role in mitigating information overload by delivering personalized news content. A central challenge is to effectively model both multi-view news representations and the dynamic nature of user interests, which often span both short- and long-term preferences. Existing methods typically rely on single-view features of news articles (e.g., titles or categories) or fail to comprehensively capture user preferences across time scales. In this work, we propose Co-NAML-LSTUR, a hybrid news recommendation framework that integrates NAML for attentive multi-view news modeling and LSTUR for capturing both long- and short-term user representations. Our model also incorporates BERT-based word embeddings to enhance semantic feature extraction. We evaluate Co-NAML-LSTUR on two widely used benchmarks, MIND-small and MIND-large. Experimental results show that Co-NAML-LSTUR achieves substantial improvements over most state-of-the-art baselines on MIND-small and MIND-large, respectively. These results demonstrate the effectiveness of combining multi-view news representations with dual-scale user modeling. The implementation of our model is publicly available at https://github.com/MinhNguyenDS/Co-NAML-LSTUR.

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

Multi-head attention layers, as used in the Transformer neural sequence model, are a powerful alternative to RNNs for moving information across and between sequences. While training these layers is generally fast and simple, due to parallelizability across the length of the sequence, incremental inference (where such paralleization is impossible) is often slow, due to the memory-bandwidth cost of repeatedly loading the large "keys" and "values" tensors. We propose a variant called multi-query attention, where the keys and values are shared across all of the different attention "heads", greatly reducing the size of these tensors and hence the memory bandwidth requirements of incremental decoding. We verify experimentally that the resulting models can indeed be much faster to decode, and incur only minor quality degradation from the baseline.

Large language models (LLMs) have revolutionized natural language processing. However, effectively incorporating complex and potentially noisy user interaction data remains a challenge. To address this, we propose User-LLM, a novel framework that leverages user embeddings to contextualize LLMs. These embeddings, distilled from diverse user interactions using self-supervised pretraining, capture latent user preferences and their evolution over time. We integrate these user embeddings with LLMs through cross-attention and soft-prompting, enabling LLMs to dynamically adapt to user context. Our comprehensive experiments on MovieLens, Amazon Review, and Google Local Review datasets demonstrate significant performance gains across various tasks. Notably, our approach outperforms text-prompt-based contextualization on long sequence tasks and tasks that require deep user understanding while being computationally efficient. We further incorporate Perceiver layers to streamline the integration between user encoders and LLMs, reducing computational demands.

With the growing popularity of various mobile devices, user targeting has received a growing amount of attention, which aims at effectively and efficiently locating target users that are interested in specific services. Most pioneering works for user targeting tasks commonly perform similarity-based expansion with a few active users as seeds, suffering from the following major issues: the unavailability of seed users for newcoming services and the unfriendliness of black-box procedures towards marketers. In this paper, we design an Entity Graph Learning (EGL) system to provide explainable user targeting ability meanwhile applicable to addressing the cold-start issue. EGL System follows the hybrid online-offline architecture to satisfy the requirements of scalability and timeliness. Specifically, in the offline stage, the system focuses on the heavyweight entity graph construction and user entity preference learning, in which we propose a Three-stage Relation Mining Procedure (TRMP), breaking loose from the expensive seed users. At the online stage, the system offers the ability of user targeting in real-time based on the entity graph from the offline stage. Since the user targeting process is based on graph reasoning, the whole process is transparent and operation-friendly to marketers. Finally, extensive offline experiments and online A/B testing demonstrate the superior performance of the proposed EGL System.

Machine comprehension (MC), answering a query about a given context paragraph, requires modeling complex interactions between the context and the query. Recently, attention mechanisms have been successfully extended to MC. Typically these methods use attention to focus on a small portion of the context and summarize it with a fixed-size vector, couple attentions temporally, and/or often form a uni-directional attention. In this paper we introduce the Bi-Directional Attention Flow (BIDAF) network, a multi-stage hierarchical process that represents the context at different levels of granularity and uses bi-directional attention flow mechanism to obtain a query-aware context representation without early summarization. Our experimental evaluations show that our model achieves the state-of-the-art results in Stanford Question Answering Dataset (SQuAD) and CNN/DailyMail cloze test.

Facing scaling laws, video data from the internet becomes increasingly important. However, collecting extensive videos that meet specific needs is extremely labor-intensive and time-consuming. In this work, we study the way to expedite this collection process and propose VC-Agent, the first interactive agent that is able to understand users' queries and feedback, and accordingly retrieve/scale up relevant video clips with minimal user input. Specifically, considering the user interface, our agent defines various user-friendly ways for the user to specify requirements based on textual descriptions and confirmations. As for agent functions, we leverage existing multi-modal large language models to connect the user's requirements with the video content. More importantly, we propose two novel filtering policies that can be updated when user interaction is continually performed. Finally, we provide a new benchmark for personalized video dataset collection, and carefully conduct the user study to verify our agent's usage in various real scenarios. Extensive experiments demonstrate the effectiveness and efficiency of our agent for customized video dataset collection. Project page: https://allenyidan.github.io/vcagent_page/.

We present a training-free framework for style-personalized image generation that controls content and style information during inference using a scale-wise autoregressive model. Our method employs a three-path design--content, style, and generation--each guided by a corresponding text prompt, enabling flexible and efficient control over image semantics without any additional training. A central contribution of this work is a step-wise and attention-wise intervention analysis. Through systematic prompt and feature injection, we find that early-to-middle generation steps play a pivotal role in shaping both content and style, and that query features predominantly encode content-specific information. Guided by these insights, we introduce two targeted mechanisms: Key Stage Attention Sharing, which aligns content and style during the semantically critical steps, and Adaptive Query Sharing, which reinforces content semantics in later steps through similarity-aware query blending. Extensive experiments demonstrate that our method achieves competitive style fidelity and prompt fidelity compared to fine-tuned baselines, while offering faster inference and greater deployment flexibility.

Transformer-based diffusion models have recently superseded traditional U-Net architectures, with multimodal diffusion transformers (MM-DiT) emerging as the dominant approach in state-of-the-art models like Stable Diffusion 3 and Flux.1. Previous approaches have relied on unidirectional cross-attention mechanisms, with information flowing from text embeddings to image latents. In contrast, MMDiT introduces a unified attention mechanism that concatenates input projections from both modalities and performs a single full attention operation, allowing bidirectional information flow between text and image branches. This architectural shift presents significant challenges for existing editing techniques. In this paper, we systematically analyze MM-DiT's attention mechanism by decomposing attention matrices into four distinct blocks, revealing their inherent characteristics. Through these analyses, we propose a robust, prompt-based image editing method for MM-DiT that supports global to local edits across various MM-DiT variants, including few-step models. We believe our findings bridge the gap between existing U-Net-based methods and emerging architectures, offering deeper insights into MMDiT's behavioral patterns.

Attention is a fundamental component behind the remarkable achievements of large language models (LLMs). However, our current understanding of the attention mechanism, especially regarding how attention distributions are established, remains limited. Inspired by recent studies that explore the presence of attention sink in the initial token, which receives disproportionately large attention scores despite their lack of semantic importance, this work delves deeper into this phenomenon. We aim to provide a more profound understanding of the existence of attention sinks within LLMs and to uncover ways to enhance the achievable accuracy of LLMs by directly optimizing the attention distributions, without the need for weight finetuning. Specifically, this work begins with comprehensive visualizations of the attention distributions in LLMs during inference across various inputs and tasks. Based on these visualizations, to the best of our knowledge, we are the first to discover that (1) attention sinks occur not only at the start of sequences but also within later tokens of the input, and (2) not all attention sinks have a positive impact on the achievable accuracy of LLMs. Building upon our findings, we propose a training-free Attention Calibration Technique (ACT) that automatically optimizes the attention distributions on the fly during inference in an input-adaptive manner. Extensive experiments validate that ACT consistently enhances the accuracy of various LLMs across different applications. Specifically, ACT achieves an average improvement of up to 7.30% in accuracy across different datasets when applied to Llama-30B. Our code is available at https://github.com/GATECH-EIC/ACT.

Social reward as a form of community recognition provides a strong source of motivation for users of online platforms to engage and contribute with content. The recent progress of text-conditioned image synthesis has ushered in a collaborative era where AI empowers users to craft original visual artworks seeking community validation. Nevertheless, assessing these models in the context of collective community preference introduces distinct challenges. Existing evaluation methods predominantly center on limited size user studies guided by image quality and prompt alignment. This work pioneers a paradigm shift, unveiling Social Reward - an innovative reward modeling framework that leverages implicit feedback from social network users engaged in creative editing of generated images. We embark on an extensive journey of dataset curation and refinement, drawing from Picsart: an online visual creation and editing platform, yielding a first million-user-scale dataset of implicit human preferences for user-generated visual art named Picsart Image-Social. Our analysis exposes the shortcomings of current metrics in modeling community creative preference of text-to-image models' outputs, compelling us to introduce a novel predictive model explicitly tailored to address these limitations. Rigorous quantitative experiments and user study show that our Social Reward model aligns better with social popularity than existing metrics. Furthermore, we utilize Social Reward to fine-tune text-to-image models, yielding images that are more favored by not only Social Reward, but also other established metrics. These findings highlight the relevance and effectiveness of Social Reward in assessing community appreciation for AI-generated artworks, establishing a closer alignment with users' creative goals: creating popular visual art. Codes can be accessed at https://github.com/Picsart-AI-Research/Social-Reward

Recent advances in large language models highlighted the excessive quadratic cost of self-attention. Despite the significant research efforts, subquadratic attention methods still suffer from inferior performance in practice. We hypothesize that dynamic, learned content-based sparsity can lead to more efficient attention mechanisms. We present Mixture of Sparse Attention (MoSA), a novel approach inspired by Mixture of Experts (MoE) with expert choice routing. MoSA dynamically selects tokens for each attention head, allowing arbitrary sparse attention patterns. By selecting k tokens from a sequence of length T, MoSA reduces the computational complexity of each attention head from O(T^2) to O(k^2 + T). This enables using more heads within the same computational budget, allowing higher specialization. We show that among the tested sparse attention variants, MoSA is the only one that can outperform the dense baseline, sometimes with up to 27% better perplexity for an identical compute budget. MoSA can also reduce the resource usage compared to dense self-attention. Despite using torch implementation without an optimized kernel, perplexity-matched MoSA models are simultaneously faster in wall-clock time, require less memory for training, and drastically reduce the size of the KV-cache compared to the dense transformer baselines.

Masked Diffusion Language Models (DLMs) have recently emerged as a promising alternative to traditional Autoregressive Models (ARMs). DLMs employ transformer encoders with bidirectional attention, enabling parallel token generation while maintaining competitive performance. Although their efficiency and effectiveness have been extensively studied, the internal mechanisms that govern DLMs remain largely unexplored. In this work, we conduct an empirical analysis of DLM attention patterns, focusing on the attention sinking phenomenon, an effect previously observed in various transformer-based architectures. Our findings reveal that DLMs also exhibit attention sinks, but with distinct characteristics. First, unlike in ARMs, the sink positions in DLMs tend to shift throughout the generation process, displaying a dynamic behaviour. Second, while ARMs are highly sensitive to the removal of attention sinks, DLMs remain robust: masking sinks leads to only a minor degradation in performance. These results provide new insights into the inner workings of diffusion-based language models and highlight fundamental differences in how they allocate and utilize attention compared to autoregressive models.

In this paper, we demonstrate that an inherent waveform pattern in the attention allocation of large language models (LLMs) significantly affects their performance in tasks demanding a high degree of context awareness, such as utilizing LLMs for tool-use. Specifically, the crucial information in the context will be potentially overlooked by model when it is positioned in the trough zone of the attention waveform, leading to decreased performance. To address this issue, we propose a novel inference method named Attention Buckets. It allows LLMs to process their input through multiple parallel processes. Each process utilizes a distinct base angle for the rotary position embedding, thereby creating a unique attention waveform. By compensating an attention trough of a particular process with an attention peak of another process, our approach enhances LLM's awareness to various contextual positions, thus mitigating the risk of overlooking crucial information. In the largest tool-use benchmark, our method elevates a 7B model to achieve state-of-the-art performance, comparable to that of GPT-4. On other benchmarks and some RAG tasks, which also demand a thorough understanding of contextual content, Attention Buckets also exhibited notable enhancements in performance.

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

The reasoning pattern of Large language models (LLMs) remains opaque, and Reinforcement learning (RL) typically applies uniform credit across an entire generation, blurring the distinction between pivotal and routine steps. This work positions attention as a privileged substrate that renders the internal logic of LLMs legible, not merely as a byproduct of computation, but as a mechanistic blueprint of reasoning itself. We first distinguish attention heads between locally and globally focused information processing and reveal that locally focused heads produce a sawtooth pattern near the diagonal indicating phrasal chunks, while globally focused heads expose tokens that exert broad downstream influence over future tokens. We formalize these with two metrics: 1) Windowed Average Attention Distance, which measures the extent of backward attention within a clipped window; 2) Future Attention Influence, which quantifies a token's global importance as the average attention it receives from subsequent tokens. Taken together, these signals reveal a recurring preplan-and-anchor mechanism, where the model first performs a long-range contextual reference to generate an introductory token, which is immediately followed by or coincides with a semantic anchor token that organizes subsequent reasoning. Leveraging these insights, we introduce three novel RL strategies that dynamically perform targeted credit assignment to critical nodes (preplan tokens, anchor tokens, and their temporal coupling) and show consistent performance gains across various reasoning tasks. By aligning optimization with the model's intrinsic reasoning rhythm, we aim to transform opaque optimization into an actionable structure-aware process, hoping to offer a potential step toward more transparent and effective optimization of LLM reasoning.

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an Interest Dynamics modeling framework using generative Neural Processes, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.