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S2_fable5_A_run1 | 1 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Asian or Asian American (except India and China) | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, technology products don’t have that kind of power | No, bias is inherently not possible within code itself | No, people can see if code is biased and won’t let it change their opinions | No, this would take too much time | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | Yes, in a positive way | Our CEO / founder | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | No | Yes, and we do about the right amount of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Government | NGOs / watchdogs | Shareholders / investors | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Centrist | Privacy | Legal compliance | Yes, but I don’t participate |
S2_fable5_A_run1 | 2 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | White | Software and/or other consumer-facing | Fintech | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CTO or strategic management | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have no influence and couldn’t influence their opinions | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | A mix of perspectives | Sustainability | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 3 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Employed at a non-technology firm | India/ South Asia | Sustainability / Environment / Green Transition | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | No, people can see if code is biased and won’t let it change their opinions | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes, but our government / regulations won’t allow it | Yes they can, but currently they do more harm than good | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a positive social impact | Yes, because it is the law | No | No, but we should do more of this testing | It is not possible to use our products for social ill / negative exploitation. | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | No external groups influence our social policies | It is essential | I would refuse and report the request | Yes but we should do less | Progressive / Liberal / Democratic | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 4 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | India/ South Asia | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, and I see this in products in my company | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | No, and it shouldn’t be a priority | Yes, but my company does the wrong or counter-productive things. | Mozilla Firefox | Yes, in a positive way | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | No, but we should do more of this testing | Yes, with a United States focus | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have a lot of influence | Government | It is essential | I would do the restrictions, but only if they were essential to our success | No, but we should do more | Conservative / Republican | Privacy | Inclusivity | Sustainability | Accessibility | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 5 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Sustainability / Environment / Green Transition | Web3 | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Not in their current form, but it should be a bigger priority | Yes, but my company does the wrong or counter-productive things. | Google | No, it doesn't influence our products. | Other | They are small but they generate a negative social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do as-is | Yes, and I did something about it afterwards | We usually do the right thing, which has cost us some profit / market share | We have some influence | Government | Shareholders / investors | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Green | Legal compliance | Open source | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 6 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes, but our government / regulations won’t allow it | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We usually do the right thing, which has cost us some profit / market share | We have a bit of influence | Shareholders / investors | Media | Customers | It is essential | I would do the restrictions without issue | Yes and we do the right amount | A mix of perspectives | Privacy | No, I don’t know of any. |
S2_fable5_A_run1 | 7 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Employed at a VC firm / Accelerator / other scaling support | Chinese/ Chinese American | Deep Tech / Machine Learning / AI | Fintech | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but it isn’t our responsibility to do this | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | Yes, but in a negative way | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | Yes, with a global / international focus | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Shareholders / investors | Customers | It’s very important | I would refuse and report the request | No, but we should do more | Progressive / Liberal / Democratic | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 8 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | Fintech | Infrastructure, hardware and/or other business-facing | Sustainability / Environment / Green Transition | They are not connected in any way. | I disagree, technology products don’t have that kind of power | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | No, it doesn't influence our products. | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes, and we do about the right amount of this | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We have a bit of influence | NGOs / watchdogs | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Libertarian | Inclusivity | Legal compliance | Open source | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 9 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | No, code can’t influence democracy | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Marketing / PR / sales | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | Government | NGOs / watchdogs | It’s important, but only one factor of many | I would do the restrictions, but with reservations / concerns | Yes but we should do less | Conservative / Republican | Privacy | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 10 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Fintech | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes and I see such ideologies in the code that my company uses | No, people can see if code is biased and won’t let it change their opinions | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, but our government / regulations won’t allow it | Yes they can, but currently they do more harm than good | Yes, but my company doesn’t do enough. | Mozilla Firefox | I don’t know our CEO’s worldview | Our CTO or strategic management | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | Shareholders / investors | It is essential | I would do the restrictions, but only if they were essential to our success | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Open source | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 11 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Female | Employed at a VC firm / Accelerator / other scaling support | White | Social Media | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes they can, but currently they do more harm than good | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Mozilla Firefox | No, it doesn't influence our products. | Our CTO or strategic management | They are large and they generate a negative social impact | Yes, but only in 1-2 of these categories | No | Yes but we should do more of this | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have a lot of influence | NGOs / watchdogs | Customers | It is essential | I would refuse and report the request | No, but we should do more | Centrist | Inclusivity | Transparency | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 12 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Employed at a VC firm / Accelerator / other scaling support | India/ South Asia | Health | Deep Tech / Machine Learning / AI | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but it isn’t our responsibility to do this | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Mozilla Firefox | I don’t know our CEO’s worldview | Our CEO / founder | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | Not sure / don’t know | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | No external groups influence our social policies | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Accessibility | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 13 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Bing | Yes, in a positive way | Our CTO or strategic management | They are small but they generate a positive social impact | Yes but we should do more of this across the board | Yes, with a global / international focus | Yes but we should do more of this | It is not possible to use our products for social ill / negative exploitation. | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | Shareholders / investors | Customers | It is essential | I would do the restrictions, but only if they were essential to our success | Yes but we should do less | Green | Privacy | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 14 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | White | Deep Tech / Machine Learning / AI | Fintech | Social Media | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Other | Yes, in a positive way | Our CTO or strategic management | They are small but they generate a negative social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It is not possible to use our products for social ill / negative exploitation. | Yes, and I did something about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Customers | It’s very important | I would do the restrictions, but only if they were essential to our success | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Legal compliance | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 15 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, it makes a big impact on this issue | Yes they could, but it’s not prioritized. | No, and it shouldn’t be a priority | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Our CTO or strategic management | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | No, and we don’t need to do this testing | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have no influence and couldn’t influence their opinions | NGOs / watchdogs | Media | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Progressive / Liberal / Democratic | None of these | Yes, but I don’t participate |
S2_fable5_A_run1 | 16 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Fintech | Health | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | No, code can’t influence democracy | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Not in their current form, but it should be a bigger priority | No, it shouldn’t be the business of tech companies. | Mozilla Firefox | I don’t know our CEO’s worldview | Our CTO or strategic management | They are small but they generate a positive social impact | Yes, because it is the law | Yes, with a global / international focus | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | We usually do the right thing, which has cost us some profit / market share | We have a bit of influence | Shareholders / investors | Customers | It’s important, but only one factor of many | I would refuse and report the request | Yes and we do the right amount | A mix of perspectives | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 17 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | Health | Fintech | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Not in their current form, but it should be a bigger priority | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are large and they generate a negative social impact | Yes but we should do more of this across the board | Yes, with a global / international focus | No, but we should do more of this testing | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | Government | Customers | It’s very important | I would refuse and report the request | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Accessibility | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 18 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes, but our government / regulations won’t allow it | No, it shouldn’t be the business of tech companies. | Google | Yes, in a positive way | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | No, and we don’t need to do this testing | No | Yes, because it is the law | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We have a lot of influence | Media | Customers | It is essential | I would do the restrictions without issue | Yes and we do the right amount | Libertarian | Privacy | Open source | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 19 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Asian or Asian American (except India and China) | Deep Tech / Machine Learning / AI | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | No, and it shouldn’t be a priority | No, it shouldn’t be the business of tech companies. | Google | Yes, in a positive way | Our CTO or strategic management | They are small but they generate a positive social impact | Yes, because it is the law | No | No, and we don’t need to do this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have no influence, but could if we wanted to | Media | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | A mix of perspectives | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 20 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Social Media | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Not in their current form, but it should be a bigger priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | Yes, in a positive way | Our CTO or strategic management | They are large and they generate a positive social impact | Yes, because it is the law | No | Yes but we should do more of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence and couldn’t influence their opinions | Government | Shareholders / investors | Customers | It’s important, but only one factor of many | I would do the restrictions, but with reservations / concerns | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Sustainability | Open source | Accessibility | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 21 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Other type of employment at a technology firm | India/ South Asia | Health | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | No, people can see if code is biased and won’t let it change their opinions | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a negative social impact | Yes, and we do about the right amount of this | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We have no influence and couldn’t influence their opinions | Customers | It’s not important at all | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Centrist | Legal compliance | Security | Transparency | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 22 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, and I see such bias in the code that my company uses | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Mozilla Firefox | No, it doesn't influence our products. | Coders / designers / programmers | They are large and they generate a positive social impact | Yes, because it is the law | No | No, but we should do more of this testing | It is not possible to use our products for social ill / negative exploitation. | Yes, but didn’t do anything about it afterwards | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have some influence | Government | Media | Customers | It’s very important | I would refuse and report the request | No, but we should do more | Green | Privacy | Inclusivity | Sustainability | Legal compliance | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 23 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Employed at a non-technology firm | India/ South Asia | US Government (civ/mil) | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | Yes, but in a negative way | Coders / designers / programmers | They are small but they generate a positive social impact | No, but we should do more of this testing | Yes, with a United States focus | No, but we should do more of this testing | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | NGOs / watchdogs | Shareholders / investors | Media | Customers | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | A mix of perspectives | Privacy | Inclusivity | Legal compliance | Open source | Accessibility | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 24 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Software and/or other consumer-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but it isn’t our responsibility to do this | No, this isn’t possible to influence | Not in their current form, but it should be a bigger priority | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | I don’t know our CEO’s worldview | Coders / designers / programmers | They are large and they generate a positive social impact | Yes, but only in 1-2 of these categories | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | Government | Customers | It is essential | I would do the restrictions without issue | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Sustainability | Open source | Accessibility | Yes, but I don’t participate |
S2_fable5_A_run1 | 25 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | Chinese/ Chinese American | Deep Tech / Machine Learning / AI | Health | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | Yes, because it is the law | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We have some influence | No external groups influence our social policies | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we do the right amount | A mix of perspectives | Privacy | Legal compliance | Yes, but I don’t participate |
S2_fable5_A_run1 | 26 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Deep Tech / Machine Learning / AI | Health | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | No, and it shouldn’t be a priority | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, but in a negative way | Our CEO / founder | They are large and they generate a negative social impact | Yes but we should do more of this across the board | Not sure / don’t know | Yes but we should do more of this | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We don’t have individual customers | Shareholders / investors | It’s very important | I would refuse and report the request | No, and we do the right amount | A mix of perspectives | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 27 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | Asian or Asian American (except India and China) | None of the above | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | Not in their current form, but it should be a bigger priority | No, it shouldn’t be the business of tech companies. | Other | Yes, but in a negative way | Coders / designers / programmers | They are large and they generate a positive social impact | No, but we should do more of this testing | No | Yes but we should do more of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence and couldn’t influence their opinions | NGOs / watchdogs | Media | It is essential | I would do the restrictions, but with reservations / concerns | Yes but we should do less | Progressive / Liberal / Democratic | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 28 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | African American / Black | Infrastructure, hardware and/or other business-facing | Deep Tech / Machine Learning / AI | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes and I see such ideologies in the code that my company uses | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Other | I don’t know our CEO’s worldview | Our CEO / founder | They are large and they generate a negative social impact | Yes, but only in 1-2 of these categories | Not sure / don’t know | No, but we should do more of this testing | It would be easy to do as-is | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a lot of influence | Government | It is essential | I would resign | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Legal compliance | Accessibility | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 29 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Other type of employment at a technology firm | India/ South Asia | Infrastructure, hardware and/or other business-facing | Sustainability / Environment / Green Transition | Health | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, and I see this in products in my company | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Other | Yes, in a positive way | Marketing / PR / sales | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Government | Customers | It is essential | I would refuse and report the request | No, but we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 30 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Middle Eastern | Social Media | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Not in their current form, but it should be a bigger priority | Yes, but my company doesn’t do enough. | Mozilla Firefox | No, it doesn't influence our products. | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | Yes, and we do about the right amount of this | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have no influence, but could if we wanted to | Shareholders / investors | Media | It is essential | I would do the restrictions, but with reservations / concerns | No, but we should do more | Progressive / Liberal / Democratic | Privacy | Sustainability | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 31 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Software and/or other consumer-facing | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Internet Explorer | Yes, in a positive way | Other | They are large and they generate a positive social impact | Yes, because it is the law | Yes, with a United States focus | Yes, and we do about the right amount of this | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | We always do the right thing, which has cost us significant profit / market share | We have a bit of influence | NGOs / watchdogs | It’s important, but only one factor of many | I would do the restrictions, but only if they were essential to our success | No, but we should do more | A mix of perspectives | Inclusivity | Accessibility | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 32 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are large and they generate a negative social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Government | Shareholders / investors | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Inclusivity | Open source | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 33 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | African American / Black | Social Media | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Our CEO / founder | They are small but they generate a positive social impact | Yes, because it is the law | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We don’t have individual customers | Media | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Legal compliance | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 34 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Infrastructure, hardware and/or other business-facing | Software and/or other consumer-facing | Fintech | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but it isn’t our responsibility to do this | Yes, it makes a big impact on this issue | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | No, it shouldn’t be the business of tech companies. | Other | Yes, in a positive way | Marketing / PR / sales | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | No | Yes, because it is the law | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We don’t have individual customers | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes but we should do less | A mix of perspectives | Privacy | No, I don’t know of any. |
S2_fable5_A_run1 | 35 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | US Government (civ/mil) | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, technology products don’t have that kind of power | Yes and I see such ideologies in the code that my company uses | No, bias is inherently not possible within code itself | No, code can’t influence democracy | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes, but our government / regulations won’t allow it | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | No, it doesn't influence our products. | Our CTO or strategic management | They are small but they generate a positive social impact | Yes, because it is the law | Yes, with a United States focus | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence, but could if we wanted to | Government | It’s important, but only one factor of many | I would do the restrictions without issue | No, and we do the right amount | Libertarian | Privacy | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 36 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | India/ South Asia | US Government (civ/mil) | Deep Tech / Machine Learning / AI | Fintech | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | No, it doesn't influence our products. | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | Yes, because it is the law | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We usually do the right thing, which has cost us some profit / market share | We have some influence | Government | Media | Customers | It is essential | I would resign | Yes and we do the right amount | Libertarian | Inclusivity | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 37 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Middle Eastern | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Not in their current form, but it should be a bigger priority | Yes, but my company doesn’t do enough. | Google | Yes, but in a negative way | Our CEO / founder | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | No, and we don’t need to do this testing | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We don’t have individual customers | Government | Media | It is essential | I would do the restrictions, but with reservations / concerns | No, but we should do more | Centrist | Privacy | Inclusivity | Accessibility | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 38 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Female | Other type of employment at a technology firm | Hispanic or Latino | Health | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Other | They are large and they generate a positive social impact | No, and we don’t need to do this testing | No | No, and we don’t need to do this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We don’t have individual customers | Shareholders / investors | Media | Customers | Other | It is essential | I would resign | No, but we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Accessibility | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 39 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes, but our government / regulations won’t allow it | Yes, but my company does the wrong or counter-productive things. | Google | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a negative social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a lot of influence | Shareholders / investors | Customers | It is essential | I would refuse and report the request | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 40 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Health | Software and/or other consumer-facing | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | No, code can’t influence democracy | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | No, and it shouldn’t be a priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | I don’t know our CEO’s worldview | Coders / designers / programmers | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence, but could if we wanted to | Shareholders / investors | Media | Customers | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we do the right amount | A mix of perspectives | Privacy | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 41 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | Chinese/ Chinese American | Deep Tech / Machine Learning / AI | Health | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, and I see this in products in my company | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes they can, but currently they do more harm than good | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | I don’t know our CEO’s worldview | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | NGOs / watchdogs | Shareholders / investors | Customers | It is essential | I would refuse and report the request | No, but we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Legal compliance | Open source | Accessibility | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 42 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Middle Eastern | Fintech | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | No external groups influence our social policies | It is essential | I would do the restrictions without issue | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 43 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Non-binary | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | Chinese/ Chinese American | Software and/or other consumer-facing | Fintech | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | No, and it shouldn’t be a priority | No, it shouldn’t be the business of tech companies. | Google | No, it doesn't influence our products. | Other | They are small but they generate a negative social impact | Yes, and we do about the right amount of this | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have a bit of influence | Customers | It is essential | I would resign | Yes and we do the right amount | Progressive / Liberal / Democratic | Accessibility | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 44 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | US Government (civ/mil) | Health | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they can, but currently they do more harm than good | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, but in a negative way | Our CEO / founder | They are small but they generate a negative social impact | No, but we should do more of this testing | Yes, with a United States focus | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have a bit of influence | Customers | It is essential | I would refuse and report the request | Yes and we should do more | Conservative / Republican | Inclusivity | Open source | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 45 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Hispanic or Latino | Deep Tech / Machine Learning / AI | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, bias is inherently not possible within code itself | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Other | They are large and they generate a positive social impact | Yes, because it is the law | No | Yes, and we do about the right amount of this | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence and couldn’t influence their opinions | Government | Shareholders / investors | Other | It’s very important | I would resign | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Sustainability | Legal compliance | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 46 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | Chinese/ Chinese American | Infrastructure, hardware and/or other business-facing | Fintech | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes, but our government / regulations won’t allow it | Yes, but my company does the wrong or counter-productive things. | Other | Yes, in a positive way | Other | They are large and they generate a negative social impact | Yes, because it is the law | No | Yes but we should do more of this | It would be easy to do as-is | Yes, but didn’t do anything about it afterwards | These two things have never clashed at my company | We have some influence | Government | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes but we should do less | A mix of perspectives | Inclusivity | Legal compliance | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 47 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | Hispanic or Latino | Fintech | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they can, but currently they do more harm than good | Yes they can, but currently they do more harm than good | Yes, but my company does the wrong or counter-productive things. | Other | Yes, in a positive way | Our CTO or strategic management | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | Not sure / don’t know | Yes but we should do more of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | Customers | It’s very important | I would resign | No, but we should do more | Progressive / Liberal / Democratic | Inclusivity | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 48 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Fintech | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | No, this would take too much time | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Other | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a negative social impact | Yes, and we do about the right amount of this | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We always do the right thing, which has cost us significant profit / market share | We don’t have individual customers | Shareholders / investors | Other | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Sustainability | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 49 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Other type of employment at a technology firm | Asian or Asian American (except India and China) | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | Yes, but in a negative way | Our CTO or strategic management | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | No | Yes, and we do about the right amount of this | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | These two things have never clashed at my company | We have no influence, but could if we wanted to | Government | Media | Customers | It is essential | I would resign | Yes and we do the right amount | Centrist | Privacy | Inclusivity | Sustainability | Accessibility | No, I don’t know of any. |
S2_fable5_A_run1 | 50 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Software and/or other consumer-facing | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Not in their current form, but it should be a bigger priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | I don’t know our CEO’s worldview | Our CTO or strategic management | They are large and they generate a positive social impact | Yes, because it is the law | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have some influence | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 51 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Health | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | No, people can see if code is biased and won’t let it change their opinions | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Marketing / PR / sales | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | No | No, but we should do more of this testing | It is not possible to use our products for social ill / negative exploitation. | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Government | NGOs / watchdogs | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Conservative / Republican | Sustainability | Legal compliance | Accessibility | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 52 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Infrastructure, hardware and/or other business-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Other | Yes, in a positive way | Our CEO / founder | They are small but they generate a negative social impact | No, but we should do more of this testing | Not sure / don’t know | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | These two things have never clashed at my company | We have some influence | Government | Media | It is essential | I would refuse and report the request | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Sustainability | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 53 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Coders / designers / programmers | They are large and they generate a negative social impact | Yes but we should do more of this across the board | No | Yes, and we do about the right amount of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | These two things have never clashed at my company | We have a bit of influence | Shareholders / investors | Customers | It’s very important | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Centrist | Privacy | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 54 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Other type of employment at a technology firm | Chinese/ Chinese American | Deep Tech / Machine Learning / AI | Software and/or other consumer-facing | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Our CTO or strategic management | They are large and they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | We usually do the right thing, which has cost us some profit / market share | We have some influence | Shareholders / investors | Media | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | A mix of perspectives | Privacy | Inclusivity | Open source | Yes, but I don’t participate |
S2_fable5_A_run1 | 55 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a VC firm / Accelerator / other scaling support | Native American | Fintech | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Yes they can, but currently they do more harm than good | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | Yes, in a positive way | Our CEO / founder | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | No | No, but we should do more of this testing | It would be easy to do as-is | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We have some influence | Government | Shareholders / investors | Customers | It’s important, but only one factor of many | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Accessibility | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 56 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Deep Tech / Machine Learning / AI | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they can, but currently they do more harm than good | Not in their current form, but it should be a bigger priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a negative social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have some influence | Media | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Accessibility | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 57 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Infrastructure, hardware and/or other business-facing | Fintech | Deep Tech / Machine Learning / AI | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Bing | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a negative social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | We always do the right thing, which has cost us significant profit / market share | We don’t have individual customers | Media | Customers | Other | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 58 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | Social Media | They are not connected in any way. | I agree, and I see this in products in my company | Yes and I see such ideologies in the code that my company uses | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes they can, but currently they do more harm than good | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | No, it doesn't influence our products. | Our CEO / founder | They are large and they generate a negative social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, and I did something about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a lot of influence | Government | Shareholders / investors | Customers | Other | It is essential | I would resign | No, but we should do more | Progressive / Liberal / Democratic | Privacy | Sustainability | Security | Transparency | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 59 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Deep Tech / Machine Learning / AI | Fintech | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | No, and it shouldn’t be a priority | Not in their current form, but it should be a bigger priority | No, it shouldn’t be the business of tech companies. | Google | Yes, but in a negative way | Our CEO / founder | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do as-is | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Customers | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Open source | Accessibility | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 60 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | Social Media | Software and/or other consumer-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Google | I don’t know our CEO’s worldview | Marketing / PR / sales | They are small but they generate a positive social impact | No, but we should do more of this testing | Yes, with a global / international focus | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have no influence, but could if we wanted to | Government | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Sustainability | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 61 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Health | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Not in their current form, but it should be a bigger priority | Not in their current form, but it should be a bigger priority | Yes, but my company doesn’t do enough. | Google | Yes, but in a negative way | Other | They are large and they generate a positive social impact | Yes, but only in 1-2 of these categories | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | NGOs / watchdogs | Media | It is essential | I would refuse and report the request | No, and we do the right amount | Centrist | Privacy | Inclusivity | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 62 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Software and/or other consumer-facing | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes they can, but currently they do more harm than good | Yes, but my company doesn’t do enough. | Vivaldi | I don’t know our CEO’s worldview | Marketing / PR / sales | They are small but they generate a negative social impact | No, but we should do more of this testing | No | Yes but we should do more of this | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We have some influence | NGOs / watchdogs | Shareholders / investors | Other | It is essential | I would refuse and report the request | Yes and we should do more | A mix of perspectives | Privacy | Inclusivity | Legal compliance | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 63 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Mixed race | Health | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | No, and it shouldn’t be a priority | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | I don’t know our CEO’s worldview | Coders / designers / programmers | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | No | Yes, and we do about the right amount of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have no influence, but could if we wanted to | Shareholders / investors | Customers | It is essential | I would refuse and report the request | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Accessibility | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 64 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Employed at a VC firm / Accelerator / other scaling support | Chinese/ Chinese American | Software and/or other consumer-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | No, code can’t influence democracy | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Bing | Yes, in a positive way | Our CTO or strategic management | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | No | No, but we should do more of this testing | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We have some influence | Shareholders / investors | Customers | It’s not that important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | A mix of perspectives | Privacy | Accessibility | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 65 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Fintech | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes, but our government / regulations won’t allow it | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Our CEO / founder | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Shareholders / investors | Media | Customers | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Libertarian | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 66 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, and I see this in products in my company | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | No, this would take too much time | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Mozilla Firefox | I don’t know our CEO’s worldview | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Customers | It is essential | I would refuse and report the request | Yes and we should do more | Centrist | Privacy | Inclusivity | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 67 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | White | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Yes they can, but currently they do more harm than good | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Marketing / PR / sales | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes, because it is the law | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We don’t have individual customers | Government | Media | Customers | It is essential | I would resign | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Legal compliance | Accessibility | Security | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 68 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | None of the above | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | Yes, but in a negative way | Our CEO / founder | They are large and they generate a positive social impact | Yes, but only in 1-2 of these categories | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | A mix of perspectives | Privacy | Sustainability | Accessibility | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 69 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | No, it shouldn’t be the business of tech companies. | Other | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be easy to do as-is | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We have some influence | No external groups influence our social policies | It is essential | I would do the restrictions, but with reservations / concerns | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Legal compliance | Accessibility | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 70 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Hispanic or Latino | Fintech | They are deeply embedded in our products and help us make a positive influence on society. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a negative social impact | No, and we don’t need to do this testing | Yes, with a United States focus | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Customers | It is essential | I would do the restrictions without issue | Yes and we should do more | Libertarian | Privacy | Sustainability | Legal compliance | Accessibility | Yes, there are many and I regularly participate in them |
S2_fable5_A_run1 | 71 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Not in their current form, but it should be a bigger priority | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a positive social impact | No, and we don’t need to do this testing | No | No, and we don’t need to do this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, but didn’t do anything about it afterwards | These two things have never clashed at my company | We have no influence, but could if we wanted to | Government | NGOs / watchdogs | Shareholders / investors | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | A mix of perspectives | Privacy | Inclusivity | Sustainability | Legal compliance | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 72 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Infrastructure, hardware and/or other business-facing | Deep Tech / Machine Learning / AI | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a positive social impact | No, but we should do more of this testing | Yes, with a United States focus | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Media | Customers | It’s important, but only one factor of many | I would resign | Yes and we do the right amount | Centrist | Privacy | Inclusivity | Legal compliance | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 73 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Employed at a non-technology firm | Chinese/ Chinese American | None of the above | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, but it isn’t our responsibility to do this | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Coders / designers / programmers | They are small but they generate a positive social impact | No, and we don’t need to do this testing | Not sure / don’t know | No, and we don’t need to do this testing | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have no influence and couldn’t influence their opinions | Government | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Libertarian | Privacy | Open source | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 74 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Other type of employment at a technology firm | White | Social Media | Fintech | Infrastructure, hardware and/or other business-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Not in their current form, but it should be a bigger priority | Not in their current form, but it should be a bigger priority | Yes, but my company does the wrong or counter-productive things. | Internet Explorer | I don’t know our CEO’s worldview | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have no influence, but could if we wanted to | Shareholders / investors | Media | It is essential | I would refuse and report the request | No, but we should do more | Green | Privacy | Inclusivity | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 75 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Asian or Asian American (except India and China) | Deep Tech / Machine Learning / AI | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | No, and it shouldn’t be a priority | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Google | I don’t know our CEO’s worldview | Our CTO or strategic management | They are small but they generate a positive social impact | No, and we don’t need to do this testing | Yes, with a United States focus | No, and we don’t need to do this testing | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We don’t have individual customers | Government | It’s very important | I would refuse and report the request | No, and we do the right amount | Conservative / Republican | Privacy | Accessibility | Yes, but I don’t participate |
S2_fable5_A_run1 | 76 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | Software and/or other consumer-facing | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I agree, and I see this in products in my company | Yes and I see such ideologies in the code that my company uses | Yes, and I see such bias in the code that my company uses | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | No, it shouldn’t be the business of tech companies. | Google | Yes, in a positive way | Coders / designers / programmers | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | These two things have never clashed at my company | We have no influence and couldn’t influence their opinions | Government | Customers | It’s very important | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Sustainability | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 77 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Other type of employment at a technology firm | White | Software and/or other consumer-facing | Deep Tech / Machine Learning / AI | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | No, code can’t influence democracy | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | No, it shouldn’t be the business of tech companies. | Google | Yes, in a positive way | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | Yes, because it is the law | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We have a bit of influence | Customers | It’s very important | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Libertarian | None of these | No, I don’t know of any. |
S2_fable5_A_run1 | 78 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Deep Tech / Machine Learning / AI | Sustainability / Environment / Green Transition | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | No, bias is inherently not possible within code itself | No, code can’t influence democracy | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | No, and it shouldn’t be a priority | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a negative social impact | Yes, but only in 1-2 of these categories | Yes, with a United States focus | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We don’t have individual customers | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | No, but we should do more | Conservative / Republican | Open source | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 79 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Sustainability / Environment / Green Transition | They are deeply embedded in our products but we have a negative influence on society as a result. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Yes, but our government / regulations won’t allow it | Yes, we should make a positive social impact and I agree with my company’s approach. | Mozilla Firefox | I don’t know our CEO’s worldview | Coders / designers / programmers | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It is not possible to use our products for social ill / negative exploitation. | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We don’t have individual customers | Government | Shareholders / investors | Media | It’s not that important | I would do the restrictions, but only if they were essential to our success | Yes and we do the right amount | A mix of perspectives | Privacy | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 80 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Fintech | Software and/or other consumer-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, and I see such bias in the code that my company uses | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | No, it shouldn’t be the business of tech companies. | Mozilla Firefox | I don’t know our CEO’s worldview | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | No, and we don’t need to do this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Government | Customers | It is essential | I would refuse and report the request | Yes and we should do more | Libertarian | Privacy | Security | Transparency | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 81 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | India/ South Asia | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes and I see such ideologies in the code that my company uses | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, this isn’t possible to influence | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, but my company does the wrong or counter-productive things. | Google | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | Yes, and I did something about it afterwards | These two things have never clashed at my company | We have a bit of influence | Customers | Other | It is essential | I would resign | Yes but we should do less | A mix of perspectives | Privacy | Legal compliance | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 82 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Female | Employed at a VC firm / Accelerator / other scaling support | India/ South Asia | Software and/or other consumer-facing | Deep Tech / Machine Learning / AI | They are not connected in any way. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, but it isn’t our responsibility to do this | Yes, but it only makes a small impact | Not in their current form, but it should be a bigger priority | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Our company’s products don’t make a societal impact | They are small but they generate a negative social impact | Yes, because it is the law | Yes, with a global / international focus | Yes, and we do about the right amount of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Government | Shareholders / investors | Customers | It’s very important | I would resign | Yes and we should do more | A mix of perspectives | Privacy | Legal compliance | Accessibility | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 83 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | White | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I agree, and I see this in products in my company | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Other | They are large and they generate a positive social impact | Yes but we should do more of this across the board | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We don’t have individual customers | Government | NGOs / watchdogs | Customers | It is essential | I would refuse and report the request | No, but we should do more | Progressive / Liberal / Democratic | Legal compliance | Open source | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 84 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | India/ South Asia | Social Media | Software and/or other consumer-facing | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, it makes a big impact on this issue | Yes, and it should be a bigger priority to ensure this | Yes they can, but currently they do more harm than good | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | Yes, in a positive way | Our CEO / founder | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes, and we do about the right amount of this | It would be easy to do as-is | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Shareholders / investors | Media | It is essential | I would do the restrictions, but only if they were essential to our success | Yes and we do the right amount | A mix of perspectives | Legal compliance | Accessibility | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 85 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Female | Employed at a VC firm / Accelerator / other scaling support | India/ South Asia | Web3 | Deep Tech / Machine Learning / AI | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Other | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | Yes, because it is the law | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence and couldn’t influence their opinions | Customers | It is essential | I would refuse and report the request | Yes and we should do more | A mix of perspectives | Privacy | Sustainability | Accessibility | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 86 | Study 2 | registered_synthetic_dataset | 50+, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Sustainability / Environment / Green Transition | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | Yes, but it only makes a small impact | Yes, but our government / regulations won’t allow it | Yes they could, but it’s not prioritized. | No, it shouldn’t be the business of tech companies. | Google | No, it doesn't influence our products. | Our company’s products don’t make a societal impact | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes, and we do about the right amount of this | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have some influence | No external groups influence our social policies | It’s important, but only one factor of many | I would refuse and report the request | No, and we do the right amount | A mix of perspectives | Legal compliance | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 87 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Middle Eastern | Infrastructure, hardware and/or other business-facing | Software and/or other consumer-facing | They are not connected in any way. | I disagree, technology products don’t have that kind of power | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Other | Yes, in a positive way | Our CEO / founder | They are large and they generate a positive social impact | Yes, and we do about the right amount of this | No | Yes, and we do about the right amount of this | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | These two things have never clashed at my company | We don’t have individual customers | Government | Shareholders / investors | It is essential | I would refuse and report the request | Yes and we do the right amount | A mix of perspectives | Privacy | Sustainability | Legal compliance | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 88 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | Asian or Asian American (except India and China) | Fintech | Web3 | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, people can see if products have ideological bias and it won’t change their opinions | No, bias is inherently not possible within code itself | No, code can’t influence democracy | No, this isn’t possible to influence | Yes, and it should be a bigger priority to ensure this | Yes they could, but it’s not prioritized. | Yes, but my company doesn’t do enough. | Google | I don’t know our CEO’s worldview | Marketing / PR / sales | They are small but they generate a negative social impact | Yes, but only in 1-2 of these categories | No | Yes but we should do more of this | It would be hard to do as-is, but it is possible with significant effort | No, nothing I’ve made has ever had a social impact | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have no influence, but could if we wanted to | No external groups influence our social policies | It’s very important | I would resign | No, but we should do more | A mix of perspectives | Privacy | Transparency | No, because I don’t find them useful or valuable |
S2_fable5_A_run1 | 89 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | White | Deep Tech / Machine Learning / AI | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | Yes, but I don’t see it in my company | No, this would take too much time | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Not in their current form, but it should be a bigger priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | Yes, in a positive way | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, because it is the law | No | Yes but we should do more of this | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We don’t have individual customers | Government | Shareholders / investors | Media | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Accessibility | Security | Transparency | Yes, but I don’t participate |
S2_fable5_A_run1 | 90 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Chinese/ Chinese American | Sustainability / Environment / Green Transition | They are superficially embedded into our products and thus have little positive or negative impact. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes, and it should be a bigger priority to ensure this | Yes, and it should be a bigger priority to ensure this | No, it shouldn’t be the business of tech companies. | Other | Yes, but in a negative way | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, and we do about the right amount of this | No | No, and we don’t need to do this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We don’t have individual customers | Customers | It’s very important | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Accessibility | Security | Yes, there are many and I regularly participate in them |
S2_fable5_A_run1 | 91 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Female | Other type of employment at a technology firm | White | Software and/or other consumer-facing | Social Media | They are not connected in any way. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | No, bias is inherently not possible within code itself | No, code can’t influence democracy | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes, but our government / regulations won’t allow it | Yes, but my company doesn’t do enough. | Other | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a positive social impact | Yes but we should do more of this across the board | No | Yes, because it is the law | It is not possible to use our products for social ill / negative exploitation. | No, nothing I’ve made has ever had a social impact | These two things have never clashed at my company | We have a bit of influence | No external groups influence our social policies | It’s very important | I would refuse and report the request | Yes but we should do less | Libertarian | Privacy | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 92 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | Hispanic or Latino | Deep Tech / Machine Learning / AI | Software and/or other consumer-facing | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | No, bias is inherently not possible within code itself | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | Yes, in a positive way | Our CTO or strategic management | They are small but they generate a positive social impact | Yes but we should do more of this across the board | Yes, with a global / international focus | Yes, and we do about the right amount of this | It is not possible to use our products for social ill / negative exploitation. | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We have a lot of influence | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | A mix of perspectives | Privacy | Open source | Yes, but I don’t participate |
S2_fable5_A_run1 | 93 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Female | Employed at a VC firm / Accelerator / other scaling support | India/ South Asia | Software and/or other consumer-facing | Web3 | They are not connected in any way. | I agree, and I see this in products in my company | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they can, but currently they do more harm than good | No, and it shouldn’t be a priority | Yes, we should make a positive social impact and I agree with my company’s approach. | Other | No, it doesn't influence our products. | Marketing / PR / sales | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, and we don’t need to do this testing | It would be hard to do as-is, but it is possible with significant effort | Yes, but didn’t do anything about it afterwards | These two things have never clashed at my company | We have a bit of influence | No external groups influence our social policies | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we should do more | Progressive / Liberal / Democratic | Privacy | Inclusivity | Legal compliance | Open source | Security | No, I don’t know of any. |
S2_fable5_A_run1 | 94 | Study 2 | registered_synthetic_dataset | 18-29, US citizen | Female | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Middle Eastern | Fintech | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | Yes, but I don’t see it in my company | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | No, and it shouldn’t be a priority | Yes, and it should be a bigger priority to ensure this | No, it shouldn’t be the business of tech companies. | Bing | No, it doesn't influence our products. | Our CTO or strategic management | They are small but they generate a negative social impact | Yes but we should do more of this across the board | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have no influence, but could if we wanted to | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | A mix of perspectives | Privacy | Legal compliance | Accessibility | No, I don’t know of any. |
S2_fable5_A_run1 | 95 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (over 2 years old) | White | Fintech | Health | Deep Tech / Machine Learning / AI | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | Yes, but I don’t see it in my company | Yes, and I see such bias in the code that my company uses | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | Not in their current form, but it should be a bigger priority | No, it shouldn’t be the business of tech companies. | Google | I don’t know our CEO’s worldview | Our CEO / founder | They are small but they generate a positive social impact | No, but we should do more of this testing | No | Yes but we should do more of this | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Shareholders / investors | Customers | It is essential | I would resign | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Security | Yes, but I don’t participate |
S2_fable5_A_run1 | 96 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | Hispanic or Latino | Sustainability / Environment / Green Transition | Infrastructure, hardware and/or other business-facing | They are not connected in any way. | I disagree, technology products don’t have that kind of power | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, it is essential to make a positive impact through code whenever possible | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes they could, but it’s not prioritized. | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | No, it doesn't influence our products. | Our CTO or strategic management | They are large and they generate a positive social impact | No, but we should do more of this testing | Not sure / don’t know | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, I haven’t felt regret about any of my projects | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We have a bit of influence | Media | It is essential | I would do the restrictions, but with reservations / concerns | No, and we do the right amount | Progressive / Liberal / Democratic | Privacy | Open source | Accessibility | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 97 | Study 2 | registered_synthetic_dataset | 50+, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Software and/or other consumer-facing | They are deeply embedded in our products but we have a negative influence on society as a result. | I disagree, it’s the use of the products, not their design, that create unintended effects. | Yes, but I don’t see it in my company | No, people can see if code is biased and won’t let it change their opinions | Yes, it is essential to make a positive impact through code whenever possible | Yes, but it only makes a small impact | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Our CEO / founder | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do as-is | No, nothing I’ve made has ever had a social impact | We always do the profitable thing, which has meant we’ve often made negative societal impacts. | We don’t have individual customers | Government | Shareholders / investors | It’s very important | I would do the restrictions, but only if they were essential to our success | Yes and we should do more | Progressive / Liberal / Democratic | Open source | Security | Transparency | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 98 | Study 2 | registered_synthetic_dataset | 30-49, US citizen | Male | Coder, programmer, developer, designer, software engineer, or similar at a large (over 50 employees) technology-focused firm | India/ South Asia | Deep Tech / Machine Learning / AI | Infrastructure, hardware and/or other business-facing | They are deeply embedded in our products and help us make a positive influence on society. | I agree, but my company’s products don’t do this. | No, bias is inherently not possible within code itself | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, I don’t work with this but others in the company have this power | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | Yes, we should make a positive social impact and I agree with my company’s approach. | Google | I don’t know our CEO’s worldview | Coders / designers / programmers | They are small but they generate a positive social impact | Yes, but only in 1-2 of these categories | No | No, but we should do more of this testing | It would be hard to do as-is, but it is possible with significant effort | No, I haven’t felt regret about any of my projects | We usually do the right thing, which has cost us some profit / market share | We don’t have individual customers | Shareholders / investors | Customers | It’s very important | I would do the restrictions, but only if they were essential to our success | No, but we should do more | Conservative / Republican | Privacy | Legal compliance | Security | Yes, and I occasionally participate / read from them |
S2_fable5_A_run1 | 99 | Study 2 | registered_synthetic_dataset | 18-29, foreign national | Male | Coder, programmer, developer, designer, software engineer, or similar at a small (under 50 employees) technology-focused firm (less 2 years old) | India/ South Asia | Infrastructure, hardware and/or other business-facing | They are superficially embedded into our products and thus have little positive or negative impact. | I agree, but my company’s products don’t do this. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes, but our government / regulations won’t allow it | Yes, and it should be a bigger priority to ensure this | Yes, but my company doesn’t do enough. | Google | No, it doesn't influence our products. | Coders / designers / programmers | They are large and they generate a positive social impact | No, and we don’t need to do this testing | No | No, and we don’t need to do this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | Yes, and I did something about it afterwards | We usually do the profitable thing, which has meant we’ve occasionally made negative societal impacts. | We have a bit of influence | Government | It’s very important | I would do the restrictions, but with reservations / concerns | No, and we do the right amount | A mix of perspectives | Privacy | Legal compliance | Open source | Accessibility | Security | Transparency | No, I don’t know of any. |
S2_fable5_A_run1 | 100 | Study 2 | registered_synthetic_dataset | 30-49, foreign national | Male | Employed at a non-technology firm | Asian or Asian American (except India and China) | Deep Tech / Machine Learning / AI | Fintech | They are not connected in any way. | I disagree, it’s the use of the products, not their design, that create unintended effects. | No, people can see if products have ideological bias and it won’t change their opinions | Yes, but I don’t see it in my company | Yes, but only if it doesn’t require changes that harm our core business interests | No, this isn’t possible to influence | Yes they could, but it’s not prioritized. | Yes, and it should be a bigger priority to ensure this | No, it shouldn’t be the business of tech companies. | Vivaldi | No, it doesn't influence our products. | Our CTO or strategic management | They are small but they generate a positive social impact | No, but we should do more of this testing | No | No, but we should do more of this testing | It would be easy to do if the product was tweaked by knowledgeable outsiders | No, nothing I’ve made has ever had a social impact | We usually do the right thing, which has cost us some profit / market share | We have a lot of influence | Customers | It is essential | I would do the restrictions, but with reservations / concerns | Yes and we do the right amount | Progressive / Liberal / Democratic | Privacy | Inclusivity | Sustainability | Legal compliance | Security | Transparency | Yes, but I don’t participate |
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